What you’ll be doing: Essential Duties and Responsibilities Serve as the primary point of contact for assigned brand partners related to brand events and experiential marketing initiativesPartner with brands to develop strategic event concepts and activation plans aligned with marketing objectives and guest experience goalsIdentify opportunities to elevate onboard activations through immersive brand experiences and innovative event conceptsCollaborate with brand partners to align event execution with brand standards, messaging, and product prioritiesSupport annual Product Brand Marketing planning discussions related to event marketing opportunities and experiential activationsEvent Development & End-to-End Execution (40%) Lead the planning and execution of brand events and experiential marketing initiatives from concept through completionManage event-related projects including:Onboard brand activationsProduct launchesPromotional eventsVIP experiencesPersonalized environmentsSpecial retail events and experiential programmingDevelop event timelines, production schedules, briefing documents, and execution plansCoordinate event deliverables across Cruise Line Team, Creative, Production, Merchandising, Shipboard, and vendor teamsOversee creative development, signage, event collateral, digital assets, and onsite execution needsEnsure all event executions meet brand standards, operational requirements, and timeline expectationsPerform quality assurance reviews of all event materials and activation components prior to launchCross-Functional Coordination & Shipboard Communication (15%) Bachelor’s degree in Marketing, Communications, Event Management, Business, or related field4–6 years of experience in experiential marketing, event marketing, brand activations, or integrated campaign managementExperience in the cruise industry preferred, or travel industry a plusExperience working with external brands, vendors, and cross-functional teams required
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