CRM & Lifestyle Manager We're looking for a strategic, hands-on CRM & Lifestyle Manager to lead and optimize our customer relationship management and lead nurture ecosystem across a fast-growing, multi-location hospitality business. This role is ideal for someone who thrives at the intersection of marketing, sales, systems, and customer experience. You'll play a key role in strengthening how leads move through our funnel — from first inquiry through booking — while partnering closely with marketing, sales, analytics, and web development teams to improve lead quality, automation, reporting, and customer experience. Manage and optimize Salesforce and Salesforce Marketing Cloud Build, launch, and optimize lead nurture campaigns and lifecycle marketing workflows Create and maintain audience segmentation strategies to improve personalization and conversion performance Monitor CRM health, lead routing, automation logic, and campaign performance Maintain data accuracy, consistency, and CRM integrity across systems Lead Nurture & Lifecycle Strategy 3+ years of hands-on CRM management experience Experience with Salesforce and Salesforce Marketing Cloud Proven success building and managing: Lead nurture sequences Marketing automation workflows Lifecycle campaigns Customer journey strategies across multiple touchpoints Experience supporting businesses with long sales cycles and high-consideration purchases Experience supporting website migrations and CRM integrations Strong understanding of lead management, segmentation, automation logic, and reporting Strong analytical, organizational, and project management skills Ability to balance strategy with execution in a fast-moving environment Nice to Have:
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