Relentless Events, a partner of the Baltimore Ravens, is a brand-new private event business out of M&T Bank Stadium. Relentless Events will host 145+ events annually in and around the spaces of M&T Bank Stadium. The Relentless Events Director of Private Events will take the lead in selling and booking all areas of the stadium on non-gamedays, constructing a team to execute private events efficiently, and managing the coordination of third-party vendors and catering. Job Responsibilities • Develop a go-to-market strategy for new premium spaces at the stadium • Provide operational guidance for stadium event spaces, working collaboratively with stadium partners • Hire operations, administration, and sales support staff to build business through initial growth stage • Lead and mentor a team of sales and operations staff to ensure high performance and developmental growth • Aggressively prospect new clients through farming relationships throughout the region, and across the industry • Lead the sales process from outreach / inquiry, through introduction to concessionaire and third-party vendors • Contract with clients, overseeing the introduction process to catering and operators • Monitor and analyze performance metrics for each event to ensure profitability for private events vertical • Identify cross-selling opportunities through hospitality and sponsorship • Tour prospective clients in stadium spaces alongside concessionaire and third-party vendors, ideating on expansion of event opportunities • Continually analyze pricing structures, find monetization opportunities, creatively establish revenue-bearing solutions that fit client needs • Hit annual revenue targets, and net revenue goals; hold P&L responsibilities for private events vertical • Work cohesively with stadium concessionaire leads, and third-party event operators on the execution of each event • Manage annual budgets, negotiate contracts with vendors and suppliers • Attend tradeshows and networking events both local and non-local to ensure M&T Bank Stadium is at the forefront of thought for hosting events in the Balt-Wash region • Coordinate with stadium operations department on calendar weekly with perfect detail on when certain stadium spaces are being utilized • Represent the organization in a positive manner while acting as the client liaison, providing the utmost customer service from outreach / inquiry to execution • Create marketing materials for all current and future rental spaces at the stadium • Constantly review processes and effectively communicate with clients as the process turns over to catering and event management / operations team We encourage individuals from all ethnicities, sexual orientations, gender identities, socio economic status, as well as military veterans and individuals with disabilities, to apply.
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