As the Director of Trade Events, you will be responsible for overseeing the strategic planning, execution, and optimization of North America trade events for our Eyecare/Eyewear brand. Your primary focus will be to collaborate with brand stakeholders, service teams, and external partners to ensure the success of our presence at major industry tradeshows and regional pop-up events. Strategic Planning and Budget Management: • Lead the strategic planning process for major industry tradeshows, aligning with overall company priorities and brand objectives. Lead Event Execution and Coordination: • Collaborate with agencies, brand partners, and vendors to plan and execute trade events seamlessly. • Work closely with brand teams to develop the vision and execution (approve messaging, graphics, and digital assets for use at trade events, maintaining brand consistency and integrity).
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