Director of Event Management - Georgia

Schedule: Field-based; evening and weekend availability required

Territory: Atlanta and, based on experience, broader Georgia market responsibility

Compensation: Competitive base salary plus performance-based incentive opportunity

About Social House Vodka
Market Event Director – Georgia

Social House Vodka

Location: Atlanta, Georgia

Job Type: Full-Time

Schedule: Field-based; evening and weekend availability required

Territory: Atlanta and, based on experience, broader Georgia market responsibility

Compensation: Competitive base salary plus performance-based incentive opportunity

Social House Vodka is a premium American vodka brand built around bringing people together and creating memorable experiences.

We are expanding our Georgia presence through hospitality, events, community engagement, university and alumni relationships, restaurant and retail activation, and direct consumer engagement.

We are looking for a highly motivated Market Event Director based in the Atlanta area to help build Social House throughout Georgia.

About the Role
The Market Event Director will be responsible for building local awareness, relationships, consumer engagement, and account demand through high-quality events and market activation.

The position will be based in Atlanta and initially focused on building the Atlanta market, including programs connected to the Georgia Tech community.

Based on the candidate's experience, relationships, and demonstrated performance, the role may have responsibility for coordinating Social House events and Brand Ambassador activity across Georgia.

This is not simply an event-planning position. We are looking for someone who can create opportunities, develop relationships, manage people, execute professionally, and turn events into measurable market growth.

Georgia Tech graduates are preferred, but not required. Candidates without a Georgia Tech degree should be able to demonstrate strong knowledge of Atlanta and the ability to develop authentic relationships within the Georgia Tech, hospitality, business, and broader Georgia communities.

What You Will Do

Build and manage a calendar of Social House events and activations throughout Atlanta and, as appropriate, across Georgia.
Plan and execute tastings, dinners, watch parties, retail programs, alumni events, corporate events, hospitality programs, charitable events, and community activations.
Develop relationships with restaurants, bars, retailers, chefs, mixologists, beverage directors, Georgia Tech alumni, corporate partners, event organizers, and community leaders.
Support Georgia Tech and alumni-related activations, subject to applicable partnership, licensing, and brand requirements.
Identify new event, account, partnership, hospitality, and community opportunities.
Recruit, train, schedule, and manage a dependable local Brand Ambassador team.
Coordinate venues, product, staffing, displays, supplies, invitations, setup, execution, and post-event follow-up.
Ensure every activation reflects Social House's brand standards and professional expectations.
Capture qualified consumer contacts and support approved Social House loyalty and community programs.
Coordinate photographs, videos, event recaps, cocktail concepts, food pairings, and other reusable content.
Support restaurant and retail account introductions, staff education, signature cocktails, menu opportunities, tastings, placements, and reorders.
Work closely with Social House leadership, Georgia sales resources, distributor partners, accounts, and market partners.
Maintain an accurate event calendar, relationship pipeline, Brand Ambassador roster, budget tracker, and follow-up list.
Provide timely event reports and participate in regular market-performance reviews.

Georgia Market Responsibilities
The initial emphasis will be Atlanta, including:

Georgia Tech and alumni-related programs
Restaurant and bar activations
Chef and mixologist programs
Tasting dinners
Watch parties and game-day programs
Retail tastings
Corporate events
Charity and community programs
Golf, gala, country-club, and lifestyle events
Brand Ambassador activations

For candidates with the appropriate experience and demonstrated ability to manage multiple markets and teams, responsibilities may expand to include coordinating events and activation programs throughout Georgia.

What Success Looks Like
Success is measured by more than the number of events completed.

Performance will be evaluated based on:

Quality and consistency of event execution
Relationships developed throughout Atlanta and Georgia
Qualified consumer contacts generated
New event, account, and partnership opportunities
Brand Ambassador performance and reliability
Quality content generated from market activity
Menu opportunities, placements, and reorders influenced
Repeat invitations and recurring partnerships
Budget management and timely follow-up
Overall contribution to Social House's growth in Georgia

Qualifications
The ideal candidate has:

Experience in hospitality, events, restaurants, field marketing, experiential marketing, partnerships, community engagement, or a related field
Strong familiarity with Atlanta and the broader Georgia market
Existing relationships in hospitality, corporate, charitable, university, alumni, sports, or event communities—or the ability to build those relationships quickly
Strong interpersonal and relationship-building skills
Confidence conducting outbound outreach and approaching new decision-makers
Strong organization and follow-up discipline
Experience coordinating events, people, vendors, and multiple priorities
The ability to recruit, train, motivate, and manage part-time or event-based team members
Strong written and verbal communication skills
Comfort using email, spreadsheets, social media, and basic CRM or workflow tools
Reliable transportation and the ability to travel throughout Georgia as required
Availability for evenings, weekends, sporting events, and other important activation periods
Must be at least 21 years old

Experience in beverage alcohol is helpful but not required.

Preferred Background
Georgia Tech graduates are preferred, but not required.

We are especially interested in candidates who:

Understand Atlanta and Georgia culture
Have relationships within the Georgia Tech or Atlanta alumni and business communities
Know Atlanta's restaurant, bar, hospitality, corporate, and event landscape
Have participated in university, alumni, charitable, sports, hospitality, or community organizations
Can authentically represent Social House throughout the Georgia market

The Person We Are Looking For
You may be a strong fit if you:

Naturally bring people together
Know where people in Atlanta eat, drink, socialize, and gather
Enjoy developing relationships as much as executing events
Are comfortable picking up the phone and creating opportunities
Take ownership without waiting to be told every next step
Stay organized when several events and priorities are moving at once
Can coordinate multiple cities, teams, or events as the market grows
Understand that a great event should produce relationships, content, consumer engagement, and business opportunities afterward
Want to help build a market rather than simply manage individual events

Growth Opportunity
Social House is building a market-based activation organization across several priority states.

Successful Market Event Directors will have opportunities to assume broader market responsibility as

Social House expands its Georgia distribution, university programs, hospitality relationships, loyalty initiatives, and consumer community.

Join us and help build Social House in Atlanta and across Georgia.