Director of Event Marketing

Active Interest Media is seeking a Director of Event Marketing to lead the strategy, growth, promotion, and reinvention of AIM’s event portfolio. This new role will be responsible for expanding AIM’s owned Signature Events, elevating the company’s participation at key industry events, and creating more modern, differentiated sponsorship opportunities that go well beyond traditional packaging. The ideal candidate will bring fresh thinking to event formats, locations, partnerships, attendee engagement, and sponsor activations while building scalable processes that make events a stronger revenue and brand-growth engine for AIM. Develop and lead AIM’s event marketing strategy across owned events, partner events, trade shows, conferences, and brand activations. Build an annual AIM Signature Events roadmap across priority verticals such as woodworking, home building, gardening, sewing, collectibles, and cooking, Create differentiated sponsorship programs that replace basic tiered packages with custom activations, content integrations, product experiences, VIP access, thought leadership, lead generation, video/social extensions, and post-event audience engagement.