Director, Sales & Event Services

Summary

The Director of Sales & Event Services is responsible for driving revenue generation, strategic sales growth, and market positioning for all private and non-game day events hosted at the Dragons Diamond Club. This role leads all sales initiatives, prospecting efforts, client acquisition, and assists the Director of Operations & Event Services manager with marketing strategy for the event center, with a strong focus on business development and community presence.

Upon contract execution and deposit receipt, events are formally transitioned to the Director of Operations & Event Services, who oversees event detailing, logistics, and on-site execution.

Sales Leadership and Revenue Growth
• Lead all sales efforts for the Diamond Club for non-game day events and respond to all event center inquiries
• Conduct all Diamond Club tours for prospective clients and convert leads into booked business
• Prospect for new business through targeted outreach focused on corporate, association, education, SMERF, nonprofit, wedding, and local markets
• Develop and execute proactive sales strategies to drive year-round bookings and maximize revenue
• Build and maintain strong relationships within the Dayton business and hospitality community to increase awareness and generate referrals
• Attend networking events, industry meetings, and sales organizations to support revenue growth and market visibility
• Partner with Ticketing and Corporate Sales to identify cross selling and upselling opportunities tied to game day experiences

Sales Strategy and Marketing Oversight
• Develop and maintain event packages and pricing structures including room rentals, catering offerings in partnership with PSC, fact sheets, and wedding collections
• Lead marketing initiatives in collaboration with the Director of Operations & Event Services, including monthly marketing calendars, email campaigns, and social media strategy
• Identify and evaluate strategic marketing opportunities including wedding shows, trade shows, and exhibition events to expand market reach
• Position the Diamond Club as a premier year-round event destination aligned with Dayton Dragons brand standards

Client Acquisition and Contracting
• Create and present proposals, contracts, and sales agreements
• Negotiate pricing and terms to maximize profitability while maintaining Dragons brand standards
• Oversee the sales pipeline, lead tracking, and forecasting to ensure revenue targets are met
• Transition contracted events to the Director of Operations & Event Services for event detailing, BEO development, and day of execution

Strategic Collaboration and Oversight
• Work closely with PSC, the in-house catering partner, to align menu offerings and pricing strategies that support sales objectives
• Partner with the Director of Operations & Event Services to ensure a seamless transition from sales to execution
• Maintain a master calendar for all event spaces to optimize booking opportunities and space utilization
• Attend regular leadership meetings with EVP/AGM to review performance, forecasting, and strategic initiatives