Director, Sales & Event Services

Summary Upon contract execution and deposit receipt, events are formally transitioned to the Director of Operations & Event Services, who oversees event detailing, logistics, and on-site execution. Sales Leadership and Revenue Growth • Lead all sales efforts for the Diamond Club for non-game day events and respond to all event center inquiries • Conduct all Diamond Club tours for prospective clients and convert leads into booked business • Prospect for new business through targeted outreach focused on corporate, association, education, SMERF, nonprofit, wedding, and local markets • Develop and execute proactive sales strategies to drive year-round bookings and maximize revenue • Build and maintain strong relationships within the Dayton business and hospitality community to increase awareness and generate referrals • Attend networking events, industry meetings, and sales organizations to support revenue growth and market visibility • Partner with Ticketing and Corporate Sales to identify cross selling and upselling opportunities tied to game day experiences Sales Strategy and Marketing Oversight • Develop and maintain event packages and pricing structures including room rentals, catering offerings in partnership with PSC, fact sheets, and wedding collections • Lead marketing initiatives in collaboration with the Director of Operations & Event Services, including monthly marketing calendars, email campaigns, and social media strategy • Identify and evaluate strategic marketing opportunities including wedding shows, trade shows, and exhibition events to expand market reach • Position the Diamond Club as a premier year-round event destination aligned with Dayton Dragons brand standards Client Acquisition and Contracting • Create and present proposals, contracts, and sales agreements • Negotiate pricing and terms to maximize profitability while maintaining Dragons brand standards • Oversee the sales pipeline, lead tracking, and forecasting to ensure revenue targets are met • Transition contracted events to the Director of Operations & Event Services for event detailing, BEO development, and day of execution