Event Manager

About the role:The Event Manager leads Highland Brewing's Events Team and is responsible for the strategic growth, sales performance, planning, execution, and overall success of Highland's private and public events portfolio. Essential ResponsibilitiesEvent Leadership & StrategyLead the vision, strategy, growth, and execution of Highland Brewing's private and public events portfolio.Develop and implement annual event goals aligned with company objectives and revenue targets.Continuously evaluate event offerings, pricing, packages, and guest experiences to maximize profitability and market competitiveness.Identify opportunities to expand Highland's event business through new partnerships, programming, and venue utilization strategies.Maintain awareness of hospitality, venue, wedding, corporate event, festival, and tourism industry trends. Financial ManagementDevelop, manage, and monitor annual event budgets in partnership with the Guest Experience Director and Finance Team.Maintain accountability for event profitability, labor management, and departmental expenses.Review event financial performance and implement strategies to improve revenue and operational efficiency.Oversee payroll, forecasting, reconciliation, and reporting processes for the department.Identify capital improvement opportunities that support venue growth and guest experience enhancements. Marketing: Event promotion, advertising, social media, website content, ticket sales strategy, sponsorships, and merchandise opportunities.Taproom Operations: Staffing plans, guest flow, service execution, and operational readiness.Facilities: Venue maintenance, improvements, and event infrastructure.Brewing & Innovation: Specialty beers, event collaborations, and unique guest experiences.Finance: Budget management, forecasting, reporting, and financial performance review.Leadership Team: Strategic planning, business development, and long-term venue growth initiatives. QualificationsEducationHigh school diploma or equivalent required.Bachelor's degree in Hospitality, Event Management, Business, Marketing, or a related field preferred.Experience5 years of event management, hospitality, venue management, or related leadership experience preferred.Demonstrated experience managing both private and public events.Experience leading teams and managing departmental performance.Experience with budgeting, forecasting, and revenue accountability preferred.Knowledge, Skills & AbilitiesStrong leadership and people-development skills.Exceptional organizational and project management abilities.Proven ability to manage multiple projects and priorities simultaneously.Strong business acumen and financial management skills.Excellent communication, negotiation, and relationship-building capabilities.Highly adaptable with the ability to remain calm and solution-focused in dynamic environments.Strong attention to detail and commitment to operational excellence.Working knowledge of hospitality and event industry best practices.Knowledge of North Carolina alcohol regulations and responsible beverage service practices.Passion for hospitality, community engagement, and creating memorable guest experiences.