Event Marketing Lead

The Event Marketing Lead is responsible for owning the Company event marketing function, including trade shows, industry conferences, sponsorships, Company-hosted events, webinars, and other internal and external marketing events. This Event Marketing Lead requires a highly energetic, relationship-oriented event marketing professional with strong BPO/contact center industry knowledge. The Event Marketing Lead will help represent DATAMARK at industry events, understand the language of the market, support event strategy, and ensure events are aligned with DATAMARK's competitive positioning, including the company's evolving capabilities and advancements. **Applicants must be authorized to work in the U.S. for any employer as we are unable to sponsor or take over sponsorship of an employment Visa at this time**The Event Marketing Lead will own the planning, coordination, and execution of the Company event marketing function, including industry conferences, sponsorships, trade shows, webinars, Company-hosted events, and other marketing events.Support event strategy by helping evaluate event opportunities, audience fit, sponsorship value, competitive presence, and alignment with DATAMARK's market positioning.Develop and maintain the annual event calendar in collaboration with marketing, sales, leadership, and other stakeholders.Manage event timelines, budgets, vendor relationships, production schedules, and logistics from planning through post-event wrap-up.Coordinate booth design, shipping, promotional items, signage, printed materials, digital assets, webinar platforms, presentation materials, and other event-related resources.Manage event budgets, including forecasting, expense tracking, vendor quotes, sponsorship fees, invoices, approvals, and budget reporting.Serve as primary point of contact for event planning, contractors, vendor and partners Coordinate internal event participation, including schedules, attendee planning, travel inputs, hotel coordination, briefing materials, and on-site readiness.Collaborate with marketing team members on event content, email promotions, website updates, social media support, presentations, collateral, signage, and branded materials.Lead webinar planning and execution, including scheduling, platform coordination, registration setup, speaker coordination, promotional support, live-event logistics, and post-webinar documentation.Ensure all event experiences, materials, messaging, and attendee touchpoints align with Company brand standards and positioning.Coordinate with Sales and leadership to understand event objectives, target audiences, and attendee participation, while ensuring Sales owns direct outreach and follow-up activity.Define and coordinate the post-event lead handoff process with Sales, including lead capture requirements, timelines, ownership, CRM documentation, and follow-up expectations.Work with Sales to ensure event leads, meeting notes, attendee insights, and follow-up actions are captured and routed appropriately after each event.Track event performance, including attendance, budget performance, lead capture outputs, engagement indicators, and post-event learnings.Prepare post-event summaries, reporting, recommendations, and documentation to support continuous improvement and future planning.Maintain organized documentation for contracts, invoices, event calendars, vendor records, planning checklists, shipping details, and repeatable event processes.Maintain awareness of BPO/contact center market trends, industry conversations, competitor activity, and DATAMARK's evolving competitive positioning.Identify opportunities to improve event quality, operational efficiency, vendor performance, attendee experience, and return on event investment.Education Requirement:Bachelor's degree in marketing, Communications, Business, Hospitality, Event Management, or a related field is preferable. At least 5 to 7 years of experience managing B2B events, event marketing programs, corporate events, conferences, webinars, sponsorships, or related marketing event initiatives.