Event Marketing Manager

The Role: What You'll Do: • Own execution of Carrot's U.S. event programs and contribute to strategic planning across select hosted programs, sponsored conferences, networking dinners, and speaking opportunities • Partner with stakeholders to design campaigns that align with commercial goals from top-of-funnel awareness to sales acceleration • Own end-to-end execution: content planning, budget oversight, agency/vendor management, and onsite experience • Build and manage campaigns in Salesforce and marketing automation tools to support lead capture, routing, and attribution • Drive post-event analysis and performance reporting with a focus on pipeline influence and ROI • Coordinate with cross-functional stakeholders across Sales, Marketing, Customer Success, Health Plans, and Clinical teams to ensure alignment, visibility, and support for each event • Collaborate with Sales to enable targeted outreach pre- and post-event, and help ensure follow-up is timely and tracked • Innovate with new formats (roundtables, fireside chats, activations) that reflect Carrot's brand voice and thought leadership • Track market trends and best practices to keep our event strategy fresh, competitive, and customer-centered Minimum Qualifications: • 5–7 years of event or field marketing experience, ideally in B2B SaaS, healthtech, or benefits • Strong campaign mindset and able to plan events as integrated components of larger marketing programs • Hands-on experience with Salesforce (campaign creation, reporting, attribution tagging) • Demonstrated ability to generate pipeline and align events to measurable revenue goals • Comfort working cross-functionally across go-to-market, product, and content teams • Data-driven mindset and ability to turn insights into action • Impeccable project management and attention to detail, with the ability to run multiple programs in parallel • Excellent verbal and written communication skills; confident representing the brand internally and externally • Ability to travel between 25-50% based on our annual calendar • Comfort with the ambiguity inherent in a fast-paced startup environment Carrot offers a holistic Total Rewards package designed to support our employees in all aspects of their life inside and outside of work, including health and wellness benefits, retirement savings plans, short- and long-term incentives, parental leave, family-forming assistance, and a competitive compensation package. Actual compensation may vary from posted base salary depending on your confirmed job-related skills and experience.