The position will work directly with Sales, Finance, Import Partners and External Agencies to ensure that all event activations are in line with overall brand strategy. · Act as brand ambassador in the field, support brand teams to ensure flawless execution of our brands during major events and help to ensure superior permanent visibility in the trade in both ON and Off and world class BTL execution of the main platforms. • Develop a site plan for each event, including on and off premise activation as well as concert venue activation. • Manage a team of event staff, including activation assistant, brand ambassadors, product tasters and agency support partners. • Travel and stay onsite at events in the assigned region(s) and manage travel for out-of-town participants.
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