Full-Time Event Planner & Venue Sales Manager
Shully’s Cuisine & Events | The George and Madcap Lounge
Shully’s Cuisine & Events is seeking a full-time Event Planner & Venue Sales Manager to lead event sales and planning efforts for our George and Madcap event spaces, as well as some off-premise catering. This role is ideal for a motivated, relationship-driven professional who thrives in a fast-paced hospitality environment and is passionate about selling unique venues and creating exceptional guest experiences.
Office Location: This position combines time at Shully's offices in Thiensville, WI as well as at the George and Madcap Lounge located at 429 W. National Ave. Milwaukee, WI.
Primary Responsibilities
Serve as the lead point of contact for all event inquiries at The George and Madcap Lounge
Work with George and Madcap Lounge General Manager to execute sales and service goals.
Proactively sell, promote, and book social, corporate, and nonprofit events
Conduct venue tours and client meetings (in person and virtual)
Prepare customized proposals, contracts, and event timelines
Collaborate closely with our culinary, operations, and service teams to ensure seamless execution
Execute events on-site as primary day of contact for service team and client.
Maintain accurate booking, lead tracking, and follow-up within our CRM systems
Meet or exceed monthly and annual booking and revenue goals
Build strong relationships with corporate clients, planners, vendors, and community partners
Represent The George and Madcap Lounge at networking events, tours, and industry functions
Secondary Responsibilities
Assist clients with event design, layout planning, and logistical coordination
Support marketing initiatives, including open houses, styled shoots, and promotional events
Stay current on market trends, competitor offerings, and pricing strategies
Participate in post-event follow-up and client retention efforts
Qualifications
2+ years of experience in event planning, venue sales, hospitality sales, or related field
Strong sales mindset with proven ability to close bookings
Excellent communication, organization, and time management skills
Comfortable managing multiple events and deadlines simultaneously
Proficiency with CRM systems, Microsoft Office, and event management software
Ability to work flexible hours, including occasional evenings and weekends
Knowledge of the Milwaukee event market is a plus
What We Offer
Full-time, salaried position with commission structure
Opportunity to represent two premier event venues backed by an established catering brand
Supportive, collaborative team environment
Growth opportunities within Shully’s Cuisine & Events
Health Care
401K with Matching
Paid Time Off
Employee dining and event perks
Pay: $45,000.00 - $100,000.00 per year
Work Location: In person
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