The Marketing Department within BYD Europe is responsible for developing and implementing tailored marketing strategies specific to the European region and create comprehensive plans that resonate with the European target audience. Events are a core component of the BYD marketing action plan and a fundamental part of introducing BYD and our products to the European market. Additionally, the incumbent will also develop event guidelines and packages for the BYD Retailer network to participate in and ensure events are leveraged across all channels, such as Social, CRM and digital. • For each event, ensure a content plan is developed in conjunction with Digital Marketing Specialist. • 3 years of experience in Events Management / Automotive industry or Branded Retail Products.
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