Event Specialist

We are seeking an Events & Activations Specialist to support the strategy and lead execution of brand events, activations, and grassroots marketing programs. This role will be responsible for planning and executing a year-round event calendar, wellness activations and community engagement across the C&G Midwest market. This position plays a key role in driving brand visibility, guest engagement, and local community connection. Manage multi-market ambassador program including ; Oversee Ambassador program, Track ambassador monthly deliverables, Send monthly mailer to ambassadors, Make sure each ambassador is hosting contracted events per their agreement (x per month or quarterly pending agreement)Develop and execute an annual calendar of brand events, activations, and local marketing initiatives.Produce and execute all events and activations for the brand in the MN marketSupport planning and execution of major brand moments, including store openings, grand reopenings, and seasonal events across marketsCollaborate cross-functionally to ensure alignment across marketing, operations, and field teams.Content capture and social media support of/for eventsSupport brand partnership relationshipsManage event logistics, budgets, and post-event reporting. Qualifications

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