Event Strategist

Introduction At IBM, we believe technology shapes the world. We're a catalyst for that innovation. We're driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM's brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you'll work with bright, collaborative minds who bring passion and creativity to everything they do. You'll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life. Your role and responsibilities As a Client Experience Marketing Event Strategist, you will balance strategic thinking, flawless operational management, and a passion for delivering exceptional attendee experiences to drive IBM growth. You will partner across various teams to design and deliver events that connect audiences to IBM's innovation, turning engagement into measurable business outcomes.

Your primary responsibilities will include: Drive Event Strategy and Outcomes: Partner with demand generation, field marketing, and partner acceleration teams to define event objectives, target audiences, and success metrics that align to business goals. This includes developing a deep understanding of the target audience and designing events that meet their needs and interests. Design Impactful Client Journeys: Develop integrated event experiences, including branding, content, and engagement strategies, focused on capturing and converting client interest into pipeline and revenue. This requires a keen understanding of the client's needs and preferences. Execute Events with Excellence: Manage all end-to-end event processes and tools, ensuring alignment with IBM's standards for audit, legal, and financial compliance. This includes coordinating with various stakeholders to ensure seamless event execution. Optimize Event Performance: Maintain a relentless focus on post-event performance, leveraging a robust Response Lead Management (RLM) plan to ensure consistent preand post-event follow-up across field and sales teams. This involves analyzing event results and extracting performance insights to inform future event strategies. Innovate and Lead: Provide thought leadership in event innovation, continuously improving processes, tools, and client engagement models to elevate IBM's event ecosystem. This requires staying up-to-date with industry trends and best practices to drive innovation and growth. Required education Bachelor's Degree Preferred education Bachelor's Degree Required technical and professional expertise Event Strategy Development: Experience with defining event objectives, target audiences, and success metrics that align to business goals, with a focus on driving measurable business outcomes. Integrated Event Experience Design: Experience in developing branding, content, and engagement strategies that capture and convert client interest into pipeline and revenue, with a keen understanding of client needs and preferences. End-to-End Event Management: Experience managing all event processes and tools, ensuring alignment with organizational standards for audit, legal, and financial compliance, and coordinating with stakeholders for seamless event execution. Performance Analysis and Optimization: Experience analyzing event results, extracting performance insights, and applying data-driven learnings to enhance future event strategy and impact, with a focus on relentless post-event performance. Event Innovation Leadership: Experience providing thought leadership in event innovation, continuously improving processes, tools, and client engagement models to elevate the event ecosystem, with a focus on staying up-to-date with industry trends and best practices. Preferred technical and professional experience Event Innovation Expertise: Experience with leveraging industry trends and best practices to drive innovation and growth in event design and execution. This includes staying up-to-date with the latest technologies and strategies to elevate the event ecosystem. Data-Driven Decision Making: Experience analyzing event results and extracting performance insights to inform future event strategies and optimize event performance. This involves applying data-driven learnings to enhance event impact and drive measurable business outcomes. Cross-Functional Collaboration: Experience partnering with various teams, including demand generation, field marketing, and partner acceleration teams, to design and deliver events that meet business goals and objectives. This requires strong communication and project management skills to ensure seamless event execution. In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better. Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background. Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do. Are you ready to be an IBMer? IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world. Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world. IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status. IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well beingFinancial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & longterm disability coverage, and opportunities for performance based salary incentive programsGenerous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable lawTraining and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goalsDiverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences We consider qualified applicants with criminal histories, consistent with applicable law. This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role. IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship. The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year. Job Title Event Strategist Date posted 14-May-2026 Job ID 114919 City / Township / Village RESEARCH TRIANGLE PARK, Austin, New York State / Province Texas, New York, North Carolina Country United States Work arrangement Onsite Area of work Enterprise Operations Employment type Regular Contract type Regular Projected Minimum Salary per year 108,000.00 Projected Maximum Salary per year 202,000.00 Position type Professional Travel required Up to 20% or 1 day a week Company (0147) International Business Machines Corporation Shift General (daytime) Is this role a commissionable/sales incentive based position? No