This role owns the end-to-end event lifecycle from concept and budgeting to on-site execution and post-event reporting, and plays a critical role in driving NIL revenue for student-athletes through ticketed events, sponsorship activations, fan experiences, and donor-focused programming. The Events Coordinator will work closely with the Arkansas Front Office team, including the Account Executive (Sales Representative), Marketing Coordinator, and other team members from TheLinkU to ensure events are strategically designed, properly marketed, and successfully executed to maximize revenue and engagement. • *Key Responsibilities** • Lead the planning and execution of all NIL and Rev Gen events at the University of Arkansas, including fan events, donor activations, sponsor experiences, athlete appearances, and premium experiences. • Coordinate athlete participation and NIL deliverables tied to events, ensuring compliance and proper execution with the Marketing Coordinator. • Experience planning and executing events; sports, entertainment, or collegiate athletics experience is a plus.
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