Events Marketing Manager

As the Events Marketing Manager, you’ll be the strategic and executional lead for event media efforts across Highspring and Vaco by Highspring brands. Duties and Responsibilities: • Manages and optimizes the company’s presence at industry events, trade shows, webinars, and partner-hosted activations to ensure brand consistency, audience engagement, and alignment with broader marketing goals • Develops and executes multi-channel event promotion strategies across email, digital, and partner platforms to drive awareness, registrations, and ROI • Leads internal employee engagement for events by coordinating communications, promoting attendance, and enabling team members to represent the brand effectively • Partners with executives to support thought leadership visibility at events through speaking opportunities, branded presentations, and personalized engagement strategies • Oversees all aspects of channel marketing related to events, collaborating with sales, partnerships, and product marketing teams to drive demand generation and partner co-marketing • Manages event-related web pages, content, and registration workflows to ensure alignment with campaign goals and seamless audience experience • Analyzes event performance metrics and partner activation outcomes to inform future event strategies, report on impact, and continuously improve program execution • Strong writing and storytelling skills with the ability to tailor messages to different audiences. Physical Demands: The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this position: Determining compensation for this role (and others) at Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs.