Global Events Specialist

Introduction: At IBM, work is more than a job - it's a calling: To build. To design. To code. • 50% , Event research, planning, execution and project management • 50% , Operations, budgeting & reporting • Assist in production of event-based lead generation programs which include National (Tier 1 events), proprietary events and virtual programs • Manage event logistics including venue sourcing (if needed), sponsorship deliverables (3rd party events), AV orders, catering orders, researching décor and entertainment • Attend trade shows and events as needed (10% - 15%) • Print/ship marketing and promotional materials to events as required • Schedule appointments and coordinate an event calendar • Track and manage event program activities, budgets and invoices through Salesforce, Workfront, and Coupa • Create reporting, event announcements and event recaps which provide executive summaries of events & programs • Knowledge of Salesforce – building campaigns, reports, dashboards Support Field Marketing Managers with activities that drive demand and leads in their region through seamless execution Work cross functionally to ensure programs and events stay on task and within budget Research, order, manage inventory and budget of promotional materials, swag for events and marketing kits in online warehouse.