IBM Global Conferences - Event Strategist

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. As part of this broader events mission, the IBM Global Conference team scope is end-to-end execution of Think and TechXchange global conferences, the two annual IBM flagship conferences for clients and partners. The ideal candidate for this role is passionate about large B2B events, has a good understanding of event workstream alignment and can lead multiple projects at the same time, has strong project management and communication skills, is detail and goal orientated, self-driven, and is a motivated event strategist eager to learn and grow in the company. Your role and responsibilities • Candidate operates at strategic level, focusing on event planning of the two annual Global Conferences - with the goal to achieve business outcomes and brand building; sets strategic event vision aligning business goals, focus on ROI, and long-term audience engagement • Co-owns and contributes to the optimization of both conferences to meet business objectives based on stakeholder feedback; co-leads pre-event, during-event and post-event activities for these events, including participating in selecting locations, managing agencies and venues, budget management, onsite logistics management, event execution and post-event follow-up • Partners with other team members and key stakeholders, including demand strategy, digital & social, field marketing, tech sales, brand & content etc. • Five (5) years or more experience in marketing or related role; two (2) years or more experience in planning and executing a wide range of large B2B events • Responsible team player with a demonstrated ability to work independently under pressure, managing resources and several projects simultaneously • Strong project management and organizational skills, including attention to detail and adherence to deadlines • Avid learner who consistently expands knowledge to gain new skills and expertise • Experience with event technology systems such as registration sites, event management platforms and mobile apps • Outcomes focused: strategic thinker that drives ROI and audience first mentality across the team; Ability to manage resources (time and budget) to achieve objectives, predict needs and prevent issues • Communication / Negotiation: partners well across functions, effectively utilizing group dynamics and negotiating to define approaches and goals; has strong written and verbal communication skills • Problem Solving: applies creativity and judgement to manage work on different projects within the business environment.