Live Events Associate, DOWT

CREATIVITY IS OUR SUPERPOWER.Its our heritage and its also our future. Because we dont just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.The Opportunity:We have an excellent and exciting opportunity for a traveling/remote Live Events Associate for our Day Out With Thomas touring program. This position will join a team with three other Event Coordinators in managing 25+ events each touring year across the United States and Canada at railroad museums. The Event Planner will be expected to travel to up to 15 events each year, varying from 4 - 16 days at a time.The Live Events Associate is the main point of contact for assigned host railroads overseeing site planning, marketing, retail operation and activities planning for each event managed. The position will be responsible for reviewing and providing input on all marketing, site layout, entertainment and final operating plans that are submitted by event hosts and ensuring these are carried out on-site. The Live Events Associate is responsible for maximizing all marketing opportunities, tracking ticket sales and creating and executing plans to upgrade the event experience and consumer engagement.The Live Events Associate will travel to each event and assist with set up, execution of and breakdown of each event assigned including setting up bounce houses, inflatables, banners, gift shop with pallets of merchandise and retail units and a multitude of play areas.Following events, the Live Events Associate will review events and submit wrap reports with recommendations to railroads on improvements year over yearWhat Your Impact Will Be:Event Coordination:Main point of contact for partner railroadsClearly communicates policy and process changes to railroad partnersDiscuss previous years event report and focus on solutions for past areas of improvementTracks and obtains event documents/templates by due date from the railroad partners; Reviews and provides recommendations and branding opportunities for presented plans.Serves as liaison between internal partners and railroad partners to increase event experience and highlight other lines of businessReview set up of an event once on site and assists as needed on final preparationsSet up operations assets from event crates and any inflatables, and bannersAssist railroad with any retail set up needed including setting up retail racks, tables, opening up boxes of product and merchandising product, etc.Ensure Thomas replica is always in pristine condition and on brandObserve event and identify ways to improveAssist with wrap following events including ensuring all assets are packed up and ready to go to the next locationAssist with wrap of retail space, packaging labeling palletizing and shrink wrapping any merchandise going back to the warehouseSend final reports, numbers and return information back to the team and warehouseCreate an event report following each event - due to the partner railroad no later than 60 days after event ends and send final invoicesLogistics:Cleans and repair touring crates, as neededKeep track of touring assets including event crates, merchandise deliveries and replica enginesCreates ideas and builds for new event assets; compiles estimates and prepares proposal for implementationMarketing:Obtain daily sales documentation for ticket sales and upcoming weekend capacityCommunicates national marketing initiatives to railroads and drives reactive marketing programs, as neededEnsures timely delivery of marketing plan; reviews marketing plan and provides recommendations for additional efforts; Approves all marketing and advertising for partner railroadsContinually reviews online marketing efforts to ensure quality controlRuns post-event reports including zip code analysis, promo code report and evaluates marketing results.Champions special marketing efforts with social media and influencers etc;communicates process to team and railroadsAssist in brainstorming activation of theme each season and how to deliver on siteWhat We’re Looking For:4+ years of experienceBachelors degree preferred or equivalent years of experienceMust be able to travel approximately 70% of timeMust be able to lift approx. 30lbsExperience in Live Events/Themed Attractions/Ticketed Touring Shows preferredStrong presentation and communication skills - written and oralMust be self-motivated and proactiveMust be a team player with strong interpersonal skills and the ability to build relationships with internal and external partners, lead and manage teams.Must be highly organized, detail oriented and be able to work…