LUXURY EVENT PLANNING ASSISTANT (ENTRY-LEVEL)

Event Planning Coordinator (entry-level)

Location: Dallas, TX (75238 + travel throughout DFW, occasional national travel)
Job Type: Full-Time | Some Evenings and Weekends Required
Industry: Events, Luxury Sweets, Experiential Branding

Are You…

Someone who loves planning parties and making sure every last detail is flawless?
Organized and detail-oriented, the type who thrives on checklists and deadlines?
Polished and professional, comfortable assisting with client-facing tastings and presentations?
Reliable, resourceful, and able to handle both logistics in the office and execution on-site?
Excited about working in a fast-paced environment where no two days look the same?
A team player who can balance creativity with operations and production?

If this sounds like you, you may be the perfect fit for our team.

About the Role

Make Your Life Sweeter® is seeking an Event Planning Coordinator to support our CEO and events team with both client activations and in-office production. This hybrid role combines event coordination with operations, requiring someone who is polished enough to support luxury client meetings while also rolling up their sleeves to prepare packaging, labels, and event materials.

You will assist with planning and executing events, coordinating logistics, and ensuring that our brand is represented at the highest level in every detail.

Responsibilities

Assist with event planning, including timelines, logistics, and vendor coordination
Support the CEO with client tastings, meetings, and event presentations
Coordinate event setup and breakdown, ensuring displays are polished and on-brand
Oversee packaging, labeling, and production of event materials in the office
Manage inventory of supplies and event collateral, tracking usage and reorders
Support marketing and sales teams by preparing decks, proposals, and visual aids
Travel locally (and occasionally nationally) to assist with event activations and client support
Ensure every detail of production and event execution meets brand standards

Requirements

Previous experience in events, hospitality, or project coordination is a plus
Strong organizational skills with attention to detail
Polished, professional appearance and communication style
Flexible schedule, including evenings and weekends when events require
Valid driver’s license and reliable transportation
Comfortable assisting with both client-facing events and in-office operations
Proficiency with Microsoft Office and basic Adobe Illustrator knowledge is a plus

What We Offer

Hands-on experience in luxury event planning, production, and operations
Opportunities to work with Fortune 500 companies, celebrities, and premium brands
A hybrid role that blends event execution with in-office operations
Flexible, fast-paced environment with opportunities for growth
Direct collaboration with the CEO and creative team

About Us

Make Your Life Sweeter® transforms events and everyday moments into luxury experiences with gourmet treats like Fluffpop® Mini Cotton Candy, Hotpoppin® Gourmet Popcorn, and Sugaire® Organic Cotton Candy. We’ve been featured in Food Network, InStyle, and Glamour, and partnered with brands like Meta, Porsche, and Neiman Marcus.

Job Type: Full-time

Pay: $14.00 - $18.00 per hour

Benefits:

Employee discount
Flexible schedule
Paid time off
Parental leave
Professional development assistance
Referral program
Tuition reimbursement

Application Question(s):

What is your weekly availability? This role includes some evenings and weekends for events.
Our corporate office is in Dallas, TX (75238) and also requires commuting to events throughout the DFW area. Do you have a valid driver’s license, reliable transportation, and the ability to commute to both the office and events?
From a pay perspective, what are you looking to be paid per hour? This is a full-time position that ranges from $13–$15 per hour depending on experience.
What about this role and our company made you interested in applying?
What is your dream job, and how do you see this role helping you grow toward it?
This position requires someone who is resourceful and able to think on their feet, especially when working alone. Scenario: You need to print a sign for the upcoming event, but the printer jams. You are in the office alone and no one else is there to help. What do you do?
At events, unexpected things happen. We want to see how you would handle a situation like this. Scenario: You’re setting up a candy display and the table covering has a small stain on it. What do you do?
We love learning about different personalities and how people work best together. If you know your full five-letter Myers-Briggs type (for example, ESFJ-T), please share it here. If you do not know it, you can take a free test at https://www.16personalities.com/free-personality-test

. This is optional, but it can also be very helpful for your own career journey as you learn more about your strengths and work style.

While we understand this is an entry-level position, it is also a role built around learning and growing. What is your LinkedIn profile link? If you don’t have one yet, that’s completely fine. LinkedIn is a great tool to showcase your journey, connect with professionals, and build your career over time.

Willingness to travel:

25% (Preferred)

Work Location: In person