Manager, Event Marketing

Position: Manager, Event Marketing (01.2026) Base pay range$80,000.00/yr - $/yrEcho 360 is seeking a Manager, Event Marketing to lead the planning, execution, and activation of global events that drive brand awareness, pipeline growth, and customer engagement across higher education and corporate learning markets.This role is responsible for end-to-end management of Echo 360's event portfolio, including industry conferences and trade shows, customer-hosted events, regional field events, and Echo 360's signature global user conference, Echo Experience. The ideal candidate is a highly organized, creative, and collaborative event marketer who thrives in fast-moving environments and understands how events support integrated marketing, sales, and customer success strategies in a global SaaS organization.Event Strategy & ExecutionOwn the end-to-end planning, execution, and activation of global events across:Industry events and trade showsCustomer-hosted and campus-based events (e.g., tech fairs, regional meetups)Echo 360-led events, including the company's global user conference, Echo ExperienceManage all event logistics, including timelines, budgets, materials, vendor coordination, shipping, booth assets, and on-site execution.Ensure all events reflect Echo 360's brand, messaging, and customer experience standards.Cross-Functional CollaborationPartner closely with Sales to identify and prioritize industry events, sponsor ships, and field activations that drive qualified leads and pipeline impact.Collaborate with Customer Success to identify, plan, and support customer-hosted events across both education and corporate markets.Work with Marketing (Demand Generation, Product Marketing, Communications, Digital) to ensure event participation and activation drives awareness, engagement, and lead capture before, during, and after events.Collaborate with global Sales, Customer teams, Marketing, and senior leadership to orchestrate Echo 360's global user conference strategy, ensuring it deepens customer loyalty, supports adoption, and advances the Echo 360 brand.Budget & Vendor ManagementOwn event budget planning, forecasting, and tracking across all assigned events.Manage relationships with external vendors, venues, contractors, and event partners.Ensure cost-effective execution while maintaining high-quality experiences.Event Activation & MeasurementSupport the development of pre-event, on-site, and post-event activation plans in partnership with Marketing and Sales.Ensure lead capture, follow-up workflows, and reporting are aligned with marketing and CRM processes.Track and report on event performance, including attendance, engagement, lead generation, and qualitative feedback.Required Qualifications 5+ years of experience in event planning or event marketing, preferably within a B2B SaaS, EdTech, or technology-driven organization.Proven experience managing global, multi-event portfolios from concept through execution.Strong budget planning and management experience.Exceptional attention to detail with the ability to manage multiple events simultaneously.Creative mindset with a practical, execution-oriented approach.Strong collaboration skills and experience working cross-functionally with Sales, Customer Success, Marketing, and leadership teams.Comfortable working in a fast-paced, remote-first, global environment.Key AttributesHighly organized, proactive, and accountable.Strong communicator with a collaborative mindset.Creative problem-solver who remains calm under pressure.Customer-centric, with a focus on experience and outcomes.Detail-driven without losing sight of broader business goals.Additional Job DetailsThis position is FULLY REMOTE; we will consider candidates who are located in many, but not all, states within the United States. For US-based positions, candidates must be eligible to work in the United States for any employer.The base salary range for this position is $80,000 - $100,000 annually.Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills and experience. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their…