Guest Segmentation & Investment Strategy Identify optimal guest audiences for events using guest worth, profitability, trip behavior, loyalty metrics, host input, and growth potential. Recommend inventory release strategies and qualification adjustments to maximize utilization and profitability. Partner with Marketing Analytics and Database Marketing teams to develop predictive models, guest segments, and optimization frameworks. Monitor industry trends and emerging practices related to event strategy, revenue management, loyalty optimization, and guest experience management. Experience Minimum 5 years of experience in analytics, casino marketing, revenue management, database marketing, loyalty marketing, event strategy, or business optimization.
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