Manager, Experiential Events

Whether it is leading a Verisk event or conference, considering a new Verisk experience in our offices, or piloting a new experiential technology to drive business value, this individual plays a critical role in championing experiential marketing efforts for Verisk. Overall Responsibilities: • Manages the company’s enterprise-wide in-person, virtual and experiential programs • Partner with product marketing teams to identify, create and produce a broad spectrum of experiential programs from virtual marketing activations to a suite of in-person experiences • Drive creative and brand strategy that results in compelling experiences that inspire audiences to connect, learn and collaborate • Prioritize strategic investments in building experiences that align with Verisk marketing strategies • A hands-on experienced individual with a good balance of marketing, business, and leadership competencies, this role requires a significant level of independent thought and an ability to embrace ambiguity and challenge existing norms to exceed goals and objectives of the marketing team • Maintain a deep understanding of Verisk’s industries including competitive landscape (and their experiential strategies), businesses, product lines and value propositions • Leverage data to drive decision-making and ROI • Ability to deliver and drive process improvements that improve event efficiency and quality • External and Internal Experiences (Verisk-owned and Industry Events/Tradeshows) • Provide stakeholders with a balance of vision and tactics to help them meet their target audience objectives • Execute on professional-level delivery and knowledge of best practices related to global event strategy, design, and execution, including large-scale in-person events and virtual events (including webinars, conferences, tradeshows, exhibit booths, sponsorships, demos, and speaking engagements) • Plan (with strong project management skills), deliver, and analyze experiential marketing efforts • Articulate the role and goal of digital and in-person experiences • Guide approach to internal events that expand to encompass experiences that build Verisk’s culture • Lead team members on end-to-end experience execution and evaluation Qualifications • Bachelor’s degree required in events, marketing, or related field, or demonstrated equivalent in work experience • Corporate Events Professional (7+ years) • Proven success leading all aspects of event logistics and strategy (event feasibility, design, operations, on-site execution, evaluation) for global organizations • Demonstrated expertise in leveraging event technologies to produce a high-quality, customer-centric experiences and to provide post-event data and metrics • Experience managing tradeshow inventory (ExhibitForce a plus) • Skilled communicator effective at all levels of the organization • Data-driven mindset • Excellent data-first skills across tracking, measurement and analytics to deliver ROI, insights and strategy recommendations • Skilled in event monitoring and tracking tools • Experience building and monitoring dashboards that demonstrate ROI and business impact • Leadership of high-performance teams • Lead and inspire a team of event planners and experiential team members who are responsible for end-to-end event marketing delivery, including project/budget management, executive engagement, logistical and operational elements, site selection and sponsorships • Expert at leading centralized and decentralized teams, developing talent and mentoring direct reports • Skilled leader of third-party partners with expertise negotiating vendor contracts for all aspects of exhibits, sponsorships and event planning • Ability to travel (up to 30%), and work overtime and irregular hours as needed to support business needs In addition to our Great Place to Work® Certification, we’ve been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World’s Best Employer and Best Employer for Women, testaments to the value we place on workplace culture. Specialty Business Solutions — provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance