Manager of Special Events

Job Title: Manager of Special Events

Company: Las Palapas
Location: San Antonio, TX
Job Type: Full-time

Position Overview
The Manager of Special Events plans, coordinates, and executes special events, brand activations, sponsorships, grand openings, and community and marketing events that drive brand awareness, guest traffic, and revenue for Las Palapas. Reporting to the Director of Business Development, this role manages the full event lifecycle—concept, budgeting, logistics, staffing, vendor coordination, and on-site execution—across restaurant locations and off-premise venues, working closely with operations, catering, and marketing to deliver memorable, on-brand experiences.

Key Responsibilities

Plan, coordinate, and execute special events, brand activations, grand openings, and community and sponsorship events that support brand and revenue goals.Manage the full event lifecycle—concept, budgeting, scheduling, logistics, staffing, vendor coordination, and on-site execution.Partner with the Director of Business Development to align events with marketing, franchising, and growth strategies.Develop and manage event budgets, track costs, and report on ROI, attendance, and revenue impact.Source, negotiate, and manage relationships with vendors, venues, sponsors, and community partners.Coordinate with store operations and catering to ensure staffing, product, and service readiness for events.Build event timelines, run-of-show documents, and checklists to ensure flawless execution.Secure permits, insurance, and compliance requirements for on- and off-premise events.Promote events in coordination with marketing, including social media, local media, and community outreach.Evaluate event performance and recommend improvements for future activations.Represent Las Palapas at community, trade, and promotional events.Required Qualifications

3+ years of event-planning, hospitality, marketing, or brand-activation experience, preferably in restaurant, retail, or multi-unit hospitality.Proven ability to manage multiple events simultaneously from concept through execution.Strong budgeting, vendor-negotiation, and project-management skills.Excellent organizational, communication, and interpersonal skills.Experience coordinating with operations and catering teams strongly preferred.Ability to work flexible hours, including evenings and weekends, and travel to event locations.Proficiency with event, scheduling, and productivity software.Bachelor’s degree in Marketing, Hospitality, Business, or a related field preferred.Physical Requirements and Work Environment
The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Ability to safely lift, carry, push, and pull event materials, equipment, and supplies weighing up to 50–60 pounds, using proper lifting techniques and team lifts or mechanical aids (such as dollies or carts) as appropriate.Ability to stand and walk for extended periods, often 8 or more hours, during event setup, execution, and breakdown.Ability to frequently bend, stoop, kneel, reach, climb stairs or step stools, and use hands to handle, assemble, and arrange event items.Ability to work in a variety of indoor and outdoor environments, including exposure to heat, cold, rain, noise, and crowded spaces.Ability to travel locally between restaurant locations and off-premise venues, which may require a valid driver’s license and reliable transportation.Ability to use a computer, phone, and mobile devices for extended periods for planning, communication, and reporting.Equal Employment Opportunity
2911 Group Holdings LLC d/b/a Las Palapas is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local law. Employment decisions are based on qualifications, merit, and business needs.

Americans with Disabilities Act (ADA)
Las Palapas complies with the Americans with Disabilities Act (ADA) and applicable state and local laws. The company will provide reasonable accommodations to qualified individuals with disabilities, unless doing so would create an undue hardship. Applicants or employees who need an accommodation to complete the application process or to perform the essential functions of this position should contact Human Resources.

This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the position. Duties may change or be assigned as business needs require.

Pay: $70,000.00 - $75,000.00 per year

Benefits:

Dental insuranceEmployee discountFlexible scheduleHealth insuranceLife insurancePaid time offReferral programVision insuranceWork Location: In person