With at least 5 years of experience in brand management and event planning, the ideal candidate will have a strong background in positioning large-scale events to attract new audiences and drive deep value within the current portfolio. Ensure events are positioned to maximize guest engagement, drive attendance, and enhance brand visibility. • Work closely with Regional park marketing teams across multiple parks to ensure seamless coordination and promotion of events. Use insights to inform event strategies and enhance brand positioning. • Track and report on the performance of events, including attendance, guest satisfaction, and ROI.
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