Marketing and Event Coordinatior

Marketing: • Utilize our Event Management Software to create digital content to promote both Events and Trainings; manage the Events in the Software and/or Sales Force • Create Sales Force Campaigns to assemble invitee lists which are then tracked in the Event Management Software • Utilize Salesforce marketing automation to invite attendees and automate registrations and responses into the Event Management Software • Utilize Sales Force reporting and dashboards to provide real time updates regarding Event activities and status • Develop content for and design event materials for advertising and promoting events and training which may include: Flyers, Web Sites, and/or Email templates Events: • Accountable for the planning, execution and effectiveness of company events • Research venues and vendors and select based on their fit, quality, and cost • Establish and maintain relationships with event vendors, food service providers and venue contacts • Plan all event details and aspects, including location, timing, content, and target attendees with input from company stakeholders • Coordinate vendor payments and ensure invoicing of any event fees due from attendees • Responsible for establishing event budgets with manager and then managing to meet or beat budget • Coordinate and oversee all event operations including set-up, execution and tear-down • Analyze and evaluate event feedback and results, provide recommendations for improvement to all sponsor stakeholders • Attends and assists at company events within our entire footprint at the direction of the Marketing Manager Sales Support: • Coordinates event venues, outside event speakers and catering • Create the sales events in the Event Management Software and track through Sales Force • Create corresponding event campaigns and monitor/maintain/measure event RSVPs in Salesforce • Coordinate manufacturer factory tours, product expos, and other off-site training registrations and travel arrangements for Associates and Customers • Coordinate internal Sales Blitzes from four-year college or university • 5 years’ marketing experience • Experience in event planning or event coordination in a corporate environment • Valid Class “C” Drivers License with good driving record. To perform the job successfully, an individual should demonstrate the following skills and abilities: • Proven track record of creative, successful events.