Marketing & Events Manager Director

Growth • Brand • Market Presence • Event Leadership

Role Level: Manager–Director (title determined by experience)

Compensation: From $70k+, depending on experience and skill depth

Position Summary

Zenith Risk Strategies is seeking a high-performing Marketing & Events Director to build and lead our market-facing brand presence across the employee benefits, self-funded healthcare, stop-loss, captive insurance, and broker distribution markets. This role will own the creation of professional branded sales materials, multi-channel campaigns, conference strategy, thought leadership visibility, and execution of the Zenith Risk Summit event series.

This individual must combine strategic marketing leadership, operational execution, polished executive presence, and sales enablement instincts. They will serve as a public-facing ambassador for Zenith while driving measurable pipeline growth and brand equity.

Core Responsibilities

Brand Development & Market Positioning

Own and evolve Zenith’s brand identity across all channels.Ensure consistent premium branding across decks, website, social media, email campaigns, conference materials, and proposals.Position Zenith as a category leader in medical stop-loss innovation, captive strategies, and alternative risk financing.Develop executive thought-leadership visibility for leadership team members.

Sales Enablement & Revenue Support

Create high-impact sales materials including:Broker pitch decksCase studiesProduct one-pagersConference leave-behinds Partner with sales leadership to support prospect pursuits and pipeline conversion.Build campaign strategies tied to lead generation and distribution growth.

Digital Marketing & Demand Generation

Manage LinkedIn strategy for company and executive profiles.Build and execute email drip campaigns, prospect nurturing sequences, and webinar funnels.Coordinate website updates, SEO content, landing pages, and inbound lead capture.Track analytics: engagement, conversion, traffic, CPL, and ROI.

Conferences, Sponsorships & Industry Presence

Source and evaluate sponsorship opportunities nationally.Manage annual conference calendar, speaking submissions, booth strategy, and networking ROI.Coordinate travel, logistics, branded materials, and onsite presence.Attend industry events and represent Zenith professionally.

Zenith Risk Summit Series (Owned Events)

Lead full development and execution of Zenith’s proprietary conference/event series.Venue sourcing, budgeting, sponsorship sales support, registration strategy, agenda creation, speaker coordination, AV, hospitality, attendee experience.Create a premier executive-level brand experience that drives leads and partnerships.

Executive Support / Sales Assistance

Prepare custom presentations for leadership meetings.Assist with prospect follow-up materials.Support board / investor presentation materials as needed.

Ideal Candidate Profile

Required

5+ years in B2B marketing, conference production, or growth marketing.Strong design eye (PowerPoint, Canva, Adobe, etc.).Experience running conferences, summits, or sponsorship programs.Exceptional writing and communication skills.Highly organized with elite follow-through.Comfortable in executive environments and client-facing settings.

Desired

Experience delivering premium, executive‑level brand and event experiences.Solid working knowledge of LinkedIn B2B, Eventbrite, and sales or marketing tools such as Apollo.io.

What Success Looks Like in the First 12 Months

Zenith is visibly positioned as a premium category leader.Conferences and the Zenith Risk Summit generate measurable pipeline impact.Sales and leadership rely heavily on marketing for external presence.