Marketing Specialist

**Responsibilities but not limited to:**

* Lead the entire lifecycle of in-store, grand opening, and external booth events from conceptualization to post-event reporting
* Execute high-impact local activations and ad placements at community festivals to maximize brand visibility and customer acquisition
* Collaborate with purchasing team to develop and execute product-focused promotions that drive sales and store traffic
* Build full-funnel, 360 degree marketing strategies for product launches
* Execute and optimize Google and Meta ad campaigns for maximum performance
* Analyze KPI's to generate actionable insights that enhance targeting and creative strategies
* Conduct competitor research and execute marketing activities to ensure cross-channel strategy implementation
* Manage the marketing budget with a focus on ROI, optimizing resource allocation and tracking program performance
* Build strong relationships with store managers to provide guidance and foster a culture of collaboration and accountability

**Qualifications / Skills:**

* 3 - 5 years of proven experience in marketing, with a strong portfolio of successfully managed events and digital campaigns
* Hands-on experience with Google Ads Manager and Meta Business Suite. Ability to set up tracking, analyze metrics (CTR, ROAS, CPA), and provide data-led reports
* Strong ability to create professional proposals and marketing plans from a blank canvas
* Demonstrated ability to own projects from "A to Z" with minimal supervision
* Proactive attitude, excellent communication, and the ability to collaborate with cross-functional teams (Purchasing, Store Operations, etc.)
* Willingness to travel to various store locations as needed for on-site support and research
* Bilingual in Korean and English preferred

**Benefits:**

* Health, Dental & Vision insurance / EAP (Employee Assistance Program) per company policy
* 401 (k) Retirement Plan with up to 5% match per company policy
* Life Insurance and AD&D (Accidental death & Dismemberment) per company policy
* BTA Insurance (Business Travel Accident Coverage)
* Company provided lunch
* Paid-time off (PTO) and Paid Holidays per company policy
* Celebration & Condolence Benefits per company policy
* Smart Card: Earn additional 4 points to the standard $1 = 1 point
* Holiday Gift certificates per company policy
* FSA (Flexible Spending Account) per company policy
* DCFSA (Dependent Child Care Spending Account) per company policy

**Work Hours:** Mon to Fri, 9:00 AM - 6:00 PM

**Salary Range:** $62,900 - $92,600

\*Actual compensation will be determined based on relevant experience, qualifications, skills, and other job-related factors.