Project Manager, Events & Shows

We're looking for a Project Manager, Events & Shows to lead the planning, logistics, and execution of Yerba Madre's most visible brand moments — from national trade shows to large-scale sponsored events and festivals. Measurement & ROI • Track KPIs such as consumer reach, sampling volumes, SMS leads, retail impact, and ROI • Partner with the Sr. Activation Performance Manager to fold event performance into national scorecards • Provide insights and recommendations to improve future event strategy and execution What you'll provide: • 5+ years of experience in event management, brand activation, or experiential marketing. • Ability to travel frequently (30–50% of time) to trade shows, festivals, and sponsored events across North America. The name Yerba Madre, meaning "Mother Herb," is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations —a reflection of the values the brand has championed since day one.

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