Public Events Manager

Public Events ManagerFull-Time • Armada, MI • Reports to Public Events Leadership • Blake’s Orchard & Cider MillWho We Are & About This RoleSince 1946, Blake’s Orchard & Cider Mill has been a cornerstone of Michigan agriculture and agritourism: an 80‑year family operation with deep roots in Armada and a genuine growth ambition. Our mission is to cultivate growth in our people, our community, and our business. We host thousands of guests every year across festivals, seasonal events, and signature experiences that have made Blake’s one of Michigan’s most beloved destinations.Events are central to all three of our pillars. You plan well, you execute with urgency, and you hold yourself and the people around you to a standard that shows.You report into Public Events leadership and operate as a full owner of your events: the planning, the coordination, the execution, and the follow-through.Your Role With Blake’s: Key Responsibilities Event Planning & CoordinationYou own your events from the first planning meeting to the post-event debrief. Teamwork & Character is what holds a crew together under pressure, and your energy is what sets the ceiling for how hard and how well your team performs.Recruit, schedule, and supervise event staff and volunteers for assigned eventsRun pre‑event staff briefings that set clear expectations and genuine energy: your team should leave the huddle ready to deliverHold people to a standard during the event and debrief honestly after: recognize strong performance, address gaps directlyBuild a team environment where intensity and pride in the work are the norm, not the exceptionCommunicate proactively with Public Events leadership on staffing needs, cross‑event coordination, and team performanceGuest Experience & StandardsBlake’s Family pillar means every guest belongs here the moment they arrive.

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