Sept. 1, 2025

Regional Event Sales Manager/Senior Sales Manager

PRA Business Events Colorado Springs, Colorado

Regional Event Sales Manager/Senior Regional Event Sales Manager Applicants must be based in the Colorado Springs area to be considered for this role. PRA is the market-leading business event management firm, delivering unique experiences that move hearts, minds and businesses forward. Develop and execute dynamic presentations to prospective clients • Arrange and conduct Site Inspections for clients, entertain clients and develop a personal rapport • Finalize and close business with clients, arranging for program deposit and signed contracts prior to transitioning to event production team • Quantify projected budgets (revenue and gross profits) from programs and enter into Salesforce for revenue tracking purposes and ensuring financial targets are achieved • Manage travel and client marketing budgets and schedules for appropriate approval • Initiate sales calls and follow up • Update hoteliers and clients on a regular basis on new venues, services and destinations through locally derived marketing strategies and initiatives • Be available during program for client contact • Work closely with Business Development to respond to all referral leads from hotels and clients • Collaborate with Experience Designers and Event Producers to meet clients expectations and create memorable customer experiences • Ensure that sales/gross profit goals are met and clients' programs exceed their expectations • Follow up with clients on future program opportunities and generate system leads through the pay it forward program • Remain current and knowledgeable of industry trends and developments • Partner with and educate Global Sales team on local market and program opportunities. Qualifications: • 5 or more years of experience in sales, specifically in a DMC, incentive travel, event management or related field preferred • Bachelor's degree in HospitalityTourism, Business Management, Marketing, Communication, or related degree preferred • Knowledge of client development including new business development, lead follow up, qualifying the client, proposal presentation and closing business • Knowledge of program design and development, from inception through contract • Proven ability to meet sales goals consistently • Ability to provide solutions and/or resources to challenges/opportunities that may arise during the development and sale of programs • Must be able to interpret, define and document complex program requirements • Must be able to develop and maintain strong supplier/partner, hotelier, and community relations • Must be able to negotiate with supplier/partners on behalf of clients for best locations, terms, etc.

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