Sales Event Coordinator

Sales Event Coordinator Job Description

POSITION: Sales Ambassador

REPORTS TO: Next Level Program Director

CLIENT COMPANY SUMMARY

Join us at Tito's Handmade Vodka, where our dream began in Austin, Texas, over two decades ago. We take pride in our exceptional vodka, charitable initiatives, and the joy we bring to people (and dogs) around the world. We believe that events and philanthropy are fundamental to our mission, and we are seeking passionate individuals to help us elevate our brand through engaging activations and community involvement.

POSITION SUMMARY

The Sales Event Coordinator is pivotal in managing all on and off-premise events within assigned markets. From booking to execution and post-event reporting, you will be the driving force behind our event strategy. By leading and inspiring a team of promotional ambassadors, you will ensure our activations are executed flawlessly and aligned with our national branding strategy. This role is comprised of 75% fieldwork and 25% administrative duties.

Responsibilities include:

Supporting the sales team in the market. Effectively communicating through our internal recording system. Participating in charity and non-charity events. Structuring events and determining partnership levels. Delivering product and Point of Sale (POS) materials to events. Staffing and training promotional models; understanding state liquor laws. Serving products and representing the brand passionately at events. Willingness to work flexible hours, including weekends. KEY ROLES

Recruit, train, and motivate top sampler models. Collaborate with Tito's Sales Coordinator and local teams to align on market needs. Execute a variety of events including special, charity, and in-store tastings. Plan and coordinate resources, ensuring the right talent is aligned with each activation. Ensure sampler models understand their roles and have the resources they need for success. Attend events to guarantee exceptional execution. Manage POS and merchandise to meet event requirements efficiently. Address challenges and provide support as needed. Track event calendars, conduct recaps with photos, key data, and insights. Manage and communicate results and budgets on the sales tracking site. Monitor and report on goal progress and business updates regularly. POSITION SKILLSET REQUIREMENTS

Outstanding planning, organization, and coordination skills. Excellent communication abilities and a strong presence in training. Collaborative spirit to work across multiple teams (marketing, sales, distributors, retailers). Adaptability to a fast-paced, self-directed team environment. Ability to understand brand strategy and maintain consistency at every touchpoint. Strong learning capacity regarding market nuances, channels, and customers. Focus on solutions and proactive problem-solving. PRIOR WORK EXPERIENCE REQUIREMENTS

Minimum of 3 years in event planning, coordination, and execution. Understanding of the beverage industry. General market knowledge in your designated areas. Familiarity with experiential marketing and lifestyle branding. Comfort working in a high-performance, fast-paced entrepreneurial environment. Willingness to work full-time with non-traditional hours. Must have reliable transportation to and from various accounts and events.