The Senior Event Manager is a senior-level leader responsible for defining and executing the asset's comprehensive event strategy and experiential programming vision. This includes full strategic ownership of annual signature events, major traffic-driving initiatives such as the paid on-site 5K, curated partner event series, and the development of new proprietary events designed to strengthen the asset's competitive positioning. As a working leader, the Senior Manager will actively engage in the planning and execution of events while leading and developing a high-performing team. Reporting to the Director of Marketing & Events, the Senior Manager oversees a team of three coordinators and is responsible for mentoring and developing direct reports, setting clear performance expectations, and fostering a collaborative environment that encourages professional growth and ownership, while maintaining accountability for the strategic execution and operational excellence of all on-property events and activations. • Fluent in English, both written and verbal • Bachelor's degree in marketing, business, communications, or a related field • Minimum 7 years of progressive professional experience in event strategy, marketing, or related disciplines • Minimum 3 years of direct team management experience, supervising at least two (2) direct reports • Demonstrated experience leading large-scale event strategy and execution • Experience in mixed-use, multi-stakeholder, or retail environments strongly preferred • Working knowledge of Marketing, Events and Marketing Fund functions in a mixed-use, multi-stakeholder development environment strongly preferred • Knowledge of retail management, marketing and advertising and working knowledge of the media industry • Strong financial acumen and experience managing budgets and ROI measurement • Exceptional leadership, communication, and stakeholder management skills • Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success • Highly organized; consistently produces accurate, high-quality work • Ability to multi-task and meet deadlines in a fast-paced environment • Solution-oriented, results-driven mindset • Successful completion of a background check
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