Senior Manager, Events (Americas)

This role requires a strategic thinker who obsesses the consumer experience, is detail oriented and has a proven track record in event management.PAGE-BREAKPAGE-BREAKJoin The North Face Family PAGE-BREAKThe North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. As we enter our sixth decade, we pledge to:PAGE-BREAKEmpower exploration and the thrill of the unknown for as many people as possible.PAGE-BREAKProtect the places where we live, play, and operate.PAGE-BREAKEvolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.PAGE-BREAKPAGE-BREAKSenior Manager, Events - AmericasPAGE-BREAKPAGE-BREAKHow You Will Make a DifferencePAGE-BREAKEvent Strategy & PlanningPAGE-BREAKIn partnership with Director and senior leadership, develop and implement a comprehensive Americas events strategy that aligns with the brand's objectives, values, and TNF Brand Map.PAGE-BREAKIdentify new opportunities for in-person events and activations, sponsored and owned, that increases The North Face’s visibility and engagement with target customers.PAGE-BREAKPartner closely with Brand, Sports Marketing, Loyalty, Social Impact team during strategic and tactical planning through executionPAGE-BREAKTeam LeadershipPAGE-BREAKManage and mentor a team of event professionals, including coordinators and managers.PAGE-BREAKCreate collaborative relationships with channel leads including Ecom, Retail, Wholesale and Marketing leadership.PAGE-BREAKBudget ManagementPAGE-BREAKDevelop and manage event department annual budget, ensuring cost-effective planning and execution with a transparent and structured approachPAGE-BREAKNegotiate and manage vendor contracts and agreements to maximize value and quality.PAGE-BREAKPartners with finance and accounting to clearly communicate costs, solicit approvals, following payment schedules, and updates to budget as the year progresses.PAGE-BREAKEvent Execution:PAGE-BREAKOversee the end-to-end execution of events, from concept development to post-event evaluation.PAGE-BREAKCreate clear and thoughtful event briefs (in partnership with internal partner(s) such as Brand, Loyalty, Sports Marketing, etc)PAGE-BREAKObsess the details around the consumer experience before, during and after the event.PAGE-BREAKVendor Management:PAGE-BREAKMaintain strong working relationships with trusted event agencies and vendors to bring TNF events to life.PAGE-BREAKPartner with internal Legal team to ensure compliance on all SOWs, contracts, agreements, NDAs, etc with any and all outside vendors and agencies.PAGE-BREAKOversee event registration vendor relationship, including regular meetings to review performance, enhancement roadmap, data integrations, analytics dashboard, etcPAGE-BREAKMarketing and Promotion:PAGE-BREAKCollaborate with the Brand marketing team to create effective event marketing campaigns that drive excitement, guest traffic and attendance.PAGE-BREAKEstablish and monitor event KPIs and adjust strategies as needed to maximize engagement and attendance for future eventsPAGE-BREAKWarehouse & Asset managementPAGE-BREAKOversee warehouse vendor to maintain inventory of TNF event assets (tents, seating, signage, TNF retail trailer, Airstream etc) at Denver-based warehousePAGE-BREAKHelp re-vamp current inventory system and process for events team to book and check out physical assets to support various events.PAGE-BREAKPAGE-BREAKFree to Be, Inclusion & DiversityPAGE-BREAKAs a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.PAGE-BREAKPAGE-BREAKSkills for SuccessPAGE-BREAKBachelor's degree in Event Management, Marketing, Business, or a related field.PAGE-BREAKMinimum of 7 years of experience in event management, with at least 3 years in a people leader role.PAGE-BREAKProven track record of successfully planning and executing large-scale and/or corporate events in partnership with agency and internal teams.PAGE-BREAKStrong leadership and team management skills.PAGE-BREAKExceptional organizational and project management abilities.PAGE-BREAKExcellent communication skills, with experience presenting to variety of groupsPAGE-BREAKA passion and commitment to The North Faces mission to make the world’s most iconic Performance gear and enable people to find the incredible in nature and themselves.PAGE-BREAKAbility to work flexible hours, including weekends/evenings, to support event execution.PAGE-BREAKExperience in a matrix organization preferred.PAGE-BREAKFamiliarity working in Microsoft Sharepoint and Microsoft tools including Power Point, Word, Excel, Outlook, and Zoom.PAGE-BREAKProficiency in event management software and tools including third party event registration system, like Anyroad.PAGE-BREAKPAGE-BREAKPAGE-BREAKVF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.PAGE-BREAKPAGE-BREAKWhat’s In It for YouPAGE-BREAKWe’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.PAGE-BREAKPAGE-BREAKOur Parent Company, VF CorporationPAGE-BREAKVF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. This is our purpose.