Oct. 3, 2019

Social Media Manager

Confidential Santa Barbara, California

Are you a Social Media Rockstar? ), varying audience engagement, and communication priorities *Display brand mastery brand through written copy *Vary captions and posting date by platform to post unique content on each platform, giving the consumer a reason to follow everywhere *Provide copy for approval from manager 2 weeks in advance of the start of the month *Own visual content and graphics for all social media platforms including: Instagram, Instagram Stories, Pinterest, Facebook, and Twitter *Partner with creative team and post team for optimal content output, collaborating continually with creative team to determine content synergies and overlap *Create monthly shot lists and mood boards outlining content that either needs to be shot or created *Ladder all creative execution up to brand voice, brand tone, and product/platform visual strategy *Manage internal approvals prior to posting live *Create content on the fly, adapting to dynamic calendars and supporting key initiatives *Some hands-on photography required *Assist in campaign photoshoots and content accrual *Contribute to mood boards and shot lists *Manage pre-pro: bring product and props to site, and be on-site to help prep product and shots *Manage approvals with department lead, head of marketing and CCO (when needed) *Finalizing shot lists (after concept is determined, before shoot) *Final selects (make recommendations, and get alignment from key stakeholders) *Final edits (circulate amongst key stakeholders) *Own scheduling and posting of all content on social channels. *Sharing user content: *Identify UGC to repost/regram on Instagram, Instagram Stories and Twitter regularly, laddering up to social platform cadence. *1-3 years’ experience working in social media for a brand or personality.

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