Lead all aspects of the execution of an event strategy for Michelin Food and Travel experiences incorporating all events around the Michelin Guide, Robert Parker and Tablet North America. This includes all Michelin Guide Ceremony events, Michelin Guide events, Bespoke events for Partners and Sponsors, Participation on Food Festivals and Michelin Lifestyle assets activation at other Michelin Business line events. • Define Event target Audiences, Objectives, Budgets, set up and follow-up KPI's linked to the event (including profitability - in collaboration with Business Dev mgr) • Ensure brand messaging and branding coherency and compliance with global Michelin Lifestyle guidelines at all type of events • Uses financial data in making recommendations or decisions. As the leading mobility company, we work with tires, around tires and beyond tires to enable Motion for Life. The goal of each group is to help employees feel welcome and included, support employee engagement and encourage professional development.
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