Sandoval County is a diverse and vibrant community dedicated to fostering economic development and promoting tourism through effective branding, marketing, and event management. With its unique attractions, scenic landscapes, and cultural heritage, Sandoval County offers an exciting environment for visitors and residents alike. The County operates a Tourism and Event Center that serves as a hub for promoting local tourism initiatives and hosting various events that support the region's economy. As part of the County’s commitment to growth and community engagement, the Tourism and Event Center plays a crucial role in attracting visitors, supporting local hospitality businesses, and showcasing the area’s assets.
The position of Marketing and Event Center Coordinator in Sandoval County is a dynamic role that requires professional expertise in managing marketing campaigns, coordinating events, and overseeing facility operations at the Tourism and Event Center. This position reports directly to the Director of Economic Development and works closely with the County Lodgers Tax Board and Tourism Alliance Committees to ensure alignment with the County’s strategic goals. The coordinator is responsible for planning, implementing, and monitoring the County's branding, tourism, and marketing strategies, including those related to the NM True Brand Campaign. Through active engagement with hotels, restaurants, and local attractions, the coordinator fosters partnerships that enhance the County’s tourism offerings and economic vitality.
Key responsibilities include executing innovative marketing strategies to increase the utilization of the Event Center, developing promotional materials, overseeing web content and digital campaigns, and working with media and travel industry professionals to boost visibility. The coordinator also administers grant funding, manages budgets, handles contract management, and ensures the Event Center is well-maintained and operational. Additionally, the role involves educating hospitality sector personnel, preparing annual tourism reports, and representing the County at regional and national tourism events to build strong networks and promote Sandoval County as a premier destination.
This full-time position demands a proactive, detail-oriented professional with a bachelor's degree in Tourism, Hospitality, Marketing, Economic Development, Business Administration, or a related field, coupled with significant experience managing events and marketing strategies. The ideal candidate possesses proven skills in grant writing and compliance, strong communication abilities, and a passion for fostering community and economic growth through tourism. The role offers an opportunity to make a lasting impact on Sandoval County’s economic landscape by driving initiatives that support local businesses and attract visitors. The salary and employment type reflect the responsibilities and expertise required, emphasizing the importance of this role within the County’s Economic Development department.
• Bachelor's degree in tourism, hospitality, marketing, economic development, business administration, or related field
• four years' experience managing or coordinating events in convention or conference center environments
• valid New Mexico driver's license or ability to obtain within 30 days of hire
• proficiency in grant writing and administration preferred
• ability to maintain a valid New Mexico driver's license
• excellent organizational skills
• strong written and verbal communication skills
• ability to work collaboratively with various stakeholders
• knowledge of marketing techniques and economic development principles
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