Dec. 7, 2024

Trade Show & Event Manager

ProMach Atlanta, Georgia

Join ProMach, a global leader in processing and packaging machinery solutions, as a Trade Show & Events Manager! In this position you’ll leverage your expertise to manage the execution and logistics of trade shows, events, and group meetings to ensure a consistent brand experience for ProMach’s Integrated Systems & Process Group. Want to be a part of a dynamic team where you can influence both creativity and strategy? We are seeking an experienced Trade Show & Events Manager for ProMach’s Systems & Process business unit. In this role, you will… • Utilize Project Management principles to develop and manage a comprehensive collaborative event project plan for each trade show including but not limited to all set-up/dismantling tasks, literature/media, service bookings, catering and other relevant details • Communicate with each brand’s marketing team regarding the project plan for each trade show to ensure timely execution to minimize waste and inefficiency • Identify and develop relationships with external vendors to meet the needs of the Business Units for both trade shows and group events/meetings, managing these relationships • Negotiate supplier contracts • Create and maintain detailed scope for each vendor, including action items for each awarded initiative, ensuring timely execution and clear communication with all stakeholders • Collaborate with internal stakeholders, including but not limited to, marketing, sales and product brand teams, to align trade show goals with the brand’s objectives • Partner with brand specific marketing team members to ensure consistency of show content with other campaigns • Collaborate with trade show vendors and the corporate trade show/events team to develop booth designs, exhibits, graphics and other required components for booth layouts • Coordinate booth layout, equipment shipment, technology, utilities, booth staff accommodations and registrations; communicating with the marketing team for support • Function as the point of contact for tradeshows and events from set-up to tear down, ensuring accurate display/positioning of all components, on-time delivery for materials or equipment and return shipment to the appropriate site • Collaborate with brand marketing teams to promote trade shows, driving quality traffic to the booth • Develop, track and manage budgets for all trade shows & events, ensuring cost-effective solutions and adherence to financial guidelines • Partner with the corporate creative team to develop engaging and cohesive displays that consistently reflect each brand’s values and messaging • Set and lead meetings with key stakeholders both before and post event/show to discuss targets, agendas, timelines, logistics and results • Collaborate with internal resources to gather and analyze data from each show or event, including lead generation, attendee feedback and overall performance • Facilitate planning and set up for both event spaces and accommodations, including, but not limited to conference room layouts, audio/visual technology requirements, meals and team-building opportunities

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