Virtual Events Manager

About Panorama: Panorama Education is a fast-growing technology company partnering with K-12 school districts to help students succeed in the classroom and beyond. Today, 2,000 districts serving 15 million students across all 50 states rely on our secure, research-backed platform for AI, student support, and community voice and engagement. We also provide professional development and hands-on support to help schools to achieve their strategic goals and improve student outcomes. Panoramians can choose to work fully remote anywhere within the Continental United States. Responsibilities: • Develop a comprehensive webinar & virtual events calendar (hosted and paid webinars) aligned with marketing themes, product launches, and key company initiatives • Own promotion by creating compelling landing pages and emails to drive registrations for live and on-demand webinars • Recruit, interview, and prepare speakers, including senior leaders from both internal teams and external partners • Assist with webinar scripts and content decks that tell a compelling story, addressing audience needs and pain points at every stage of their journey • Manage webinar logistics, including hosting, registration setup, platform configuration, coordinating polls, managing chat and questions, and troubleshooting technical issues • Own the post-webinar process, including follow-up emails, smooth handoff to the SDR team, and strategies for extending webinar shelf life through on-demand content • Track, analyze, and share key performance metrics such as attendance, registration rates, engagement, lead generation, and pipeline contribution • Develop and execute the content repurposing strategy for webinar and virtual event materials, maximizing reach and impact across various platforms • Test new webinar formats, interactive elements, and content styles to boost registration, attendance, and engagement • Stay current with webinar best practices and trends to ensure programs remain competitive and engaging • Periodically flex to support field or third party in person event planning and logistics This job is for you if you have: • 3-5 years of B2B marketing experience and proven success managing and optimizing webinar programs • Extensive experience with webinar platforms (e.g., Bizzabo, Zoom, Hopin, ON24) and marketing automation /reporting tools (e.g., HubSpot, Marketo, Salesforce) • Strong project management skills with attention to detail and the ability to manage multiple priorities • Excellent communication and storytelling skills to engage an audience and convey complex ideas effectively • Support the planning and execution of large-scale virtual summits by working collaboratively with a team to contribute across key areas of event production and logistics • Demonstrated success with driving pipeline through webinar and content marketing • Analytical mindset with the ability to interpret data, generate insights, and make strategic recommendations • Excellent collaboration with cross-functional teams, including marketing, sales, and product • Creative problem-solving abilities and a keen attention to detail