Position Summary
The Wedding Sales Manager is responsible for driving wedding catering and event sales by cultivating relationships with engaged couples, wedding planners, venues, and industry partners throughout the Milwaukee market and surrounding areas. This position serves as a key ambassador for Noble Catering & Events, generating new business opportunities while guiding couples through the sales process from initial inquiry to signed contract. The Wedding Sales Manager will work closely with the Director of Sales & Events to execute strategic sales initiatives, grow market share, and achieve revenue goals within the wedding segment.
Duties & Responsibilities
Prospect, solicit, negotiate, and secure new wedding business through networking, referrals, venue partnerships, bridal shows, marketing initiatives, and outbound sales efforts.Develop and maintain strong relationships with wedding planners, venues, photographers, florists, and other industry professionals to generate referrals and increase brand visibility.Represent Noble Catering & Events at bridal expos, networking events, venue showcases, open houses, and community events.Identify emerging trends within the wedding industry and recommend strategies to capitalize on new market opportunities.Maintain a consistent pipeline of qualified wedding leads and actively manage prospects through the sales cycle.Client Relationship Management
Serve as the primary point of contact for prospective wedding clients throughout the sales process.Respond to all wedding inquiries and Requests for Proposals (RFPs) within 24 hours, ensuring timely and professional communication.Conduct venue tours, consultation meetings, and sales presentations designed to showcase Noble Catering & Events' services and capabilities.Schedule, coordinate, and facilitate wedding tastings for prospective clients.Develop customized proposals and pricing packages that align with client needs while maximizing profitability.Build strong relationships with couples to ensure a seamless and exceptional client experience from inquiry through contract execution.Revenue & Performance Management
Meet or exceed established booking, revenue, and profitability goals for the wedding market.Track sales activity, pipeline progress, conversion rates, and revenue forecasts using the company CRM system.Maintain accurate client records, sales notes, and contract documentation.Provide weekly and monthly sales reports to the Director of Sales & Events outlining performance metrics, opportunities, and challenges.Marketing & Strategic Growth
Collaborate with the marketing and sales teams to develop and execute annual wedding marketing initiatives.Contribute content ideas, promotional campaigns, and partnership opportunities that increase wedding bookings and brand awareness.Participate in sales and marketing meetings to support business growth objectives and strategic planning efforts.Assist in developing and refining sales action plans to drive continued growth within the wedding market.Required Skills & Abilities
Strong passion for hospitality, weddings, and creating exceptional client experiences.Proven ability to build relationships and close sales in a competitive marketplace.Excellent presentation, negotiation, and interpersonal communication skills.Highly organized with exceptional attention to detail and follow-through.Ability to manage multiple clients and deadlines while maintaining a positive and professional demeanor.Self-motivated, goal-oriented, and capable of working independently.Proficiency with CRM software, Microsoft Office, and event management systems.Ability to work evenings and weekends as required for client meetings, networking events, bridal shows, and wedding-related functions.Ability to travel throughout Milwaukee County and surrounding markets.Education & Experience
Minimum of three (3) years of sales experience, preferably within weddings, catering, hospitality, event venues, hotels, or related industries.Demonstrated success achieving or exceeding sales and revenue goals.Existing relationships within the Milwaukee wedding and event industry are strongly preferred.Bachelor's Degree or Associate Degree in Hospitality Management, Business Administration, Marketing, Event Management, or a related field preferred but not required.Experience selling premium services and managing high-value client relationships is preferred.
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