Event Coordinator

The Event Coordinator will serve as the project manager and on-site lead for three primary categories of events: sales and trade shows, industry and brand events, and guerrilla/direct-to-consumer (D2C) marketing activations. While this role will be hands-on at events, it will also collaborate closely with internal teams, including sales, marketing, and merchandising, as well as external brand ambassador agencies, to ensure events are executed efficiently and effectively. This role is ideal for someone who thrives in non-traditional marketing environments and enjoys adventure, from automotive events and races to open-fire meetups, grill-outs, and other immersive, hands-on brand activations. What You’ll Do: • Represent the company at a variety of events, including trade shows, races, exhibitions, automotive events, industry shows, and guerrilla/D2C activations • Own the planning, coordination, and execution of events, acting as the project manager from pre-event planning through breakdown and post-event follow-up • Set up and manage inviting, interactive booths or activation spaces that align with brand standards and event objectives • Actively demonstrate and showcase the company’s products, highlighting key features, benefits, and real-world use cases • Engage with event attendees to build brand awareness, create memorable experiences, and drive product interest • Leverage internal team members (sales, marketing, merchandising) and external brand ambassador agencies to staff and execute events as needed • Support the sales team at trade shows by assisting with customer engagement, lead support, and opportunity identification • Support the marketing team at industry events and guerrilla activations, ensuring goals and execution are aligned • Capture first-party customer data during D2C activations and industry events as a primary performance metric, working in collaboration with the marketing team’s systems and processes • Identify and pursue B2B opportunities that arise from event engagements, escalating them to the appropriate team member • Maintain a strong understanding of product lineup, industry trends, and competitive landscape • Gather insights, feedback, and learnings from events and share them with internal teams to inform future marketing and product decisions • Represent the brand professionally, positively, and consistently in all interactions with customers, partners, and event organizers Dawson is a trusted staffing partner in Central Ohio.