Event Marketing Lead

This role serves as a strategic leader within the Event Marketing team, overseeing both portfolio-level planning and hands-on execution of key event programs, including PACE, Partner Summit, Passport to Paradise, and other flagship Hayward events. The ideal candidate is a highly organized, results-driven event professional who can effectively manage multiple large-scale initiatives, influence cross-functional stakeholders, and continuously improve event performance, processes, and customer experiences. Lead the planning, coordination, and execution of a diverse portfolio of North American events, including:Dealer and customer eventsNational and regional trade showsIndustry conferences and meetingsDealer programs and councilsRegional activations and customer engagement initiativesEnsure all events deliver a consistent, high-quality brand experience aligned with Hayward standards.Attend and actively support assigned events, providing on-site leadership and operational oversight.Manage event logistics, vendor coordination, registration processes, venue relationships, and attendee experiences. Bachelor's degree in Marketing, Business Administration, Communications, or a related field.6+ years of experience in event marketing, trade marketing, experiential marketing, or related disciplines.Proven experience managing large-scale events, trade shows, and multi-event portfolios.Strong project management skills with the ability to manage multiple priorities simultaneously.Experience working cross-functionally with Sales, Marketing, Product, and Finance teams.Demonstrated ability to manage vendors, agencies, and event budgets. Travel required: approximately 20–25%, including attendance at trade shows, dealer events, conferences, and customer programs.This is an onsite position working Monday through Friday during standard business hours.Flexibility to travel and work evenings, weekends, and holidays as business needs require.Frequent interaction with customers, dealers, industry partners, and cross-functional teams both onsite and at event locations.