Event Planner: Festivals & Large-Scale Programming

Hi! We're SPARK Social

We activate outdoor spaces through food, events, and vibrant shared experiences. Our venues bring communities together through food trucks, beer/wine gardens, games, and dynamic programming.

SPARK Social San Jose is a brand-new location in the Creekside neighborhood near Diridon Station. Unlike our established sites, this park is in its audience-building era. Events are not just programming, they are the primary engine for:

Word-of-mouthFirst-time visitationRevenueCommunity opinion of our business

This is an outdoor venue, and the work happens at the intersection of hospitality, production, and community life.

Job Description

As an Events Planner, you will conceive, plan, and execute large-scale, high-production, revenue-driving events including ticketed festivals, cultural celebrations, food & beverage events, and entertainment-based programming that draw regional audiences into the park. These events are a core revenue stream for the business and require strong financial stewardship, production oversight, and experience managing complex, multi-stakeholder environments.

This role blends strategy, logistics, partnership development, and on-the-ground hosting. You are not only producing events. You are using events as a vehicle to drive the revenue needed to ensure our success in San Jose.

You will work traditional business hours for planning and coordination, and attend events on evenings and weekends as part of a standard 40-hour work week (overtime discouraged).

This Includes

Event Creation & Strategy

Staying tapped into San Jose trends, community conversations, and cultural momentsDeveloping event concepts that drive attendance, revenue, press interest, and community engagementPitching event ideas to leadership, sponsors, and partnersLeading the creative strategy of large-scale, ticketed, or sponsored events involving talent, entertainment, alcohol service, and/or significant production infrastructure

Partnerships & Sponsorships

Identifying partners that expand reach, credibility, offerings, or revenue, like local businesses, nonprofits, creators, and community groupsHelping partners see participation as a win for them and delivering on that promise. We have an all-boats-rise standard for events

Production & Logistics

Overseeing complex event production environments, including staging, talent coordination, vendor load-in/load-out, crowd flow, run-of-show, bar operations, staffing, stakeholder coordination, and contingency planning, and day-of executionManaging event copy, timelines, layouts, permitting, budgets, and production logisticsEnsuring your event planning does not create downstream friction for other teams via clear documentation, realistic timelines, and strong cross-team communicationProviding clear creative direction and event messaging inputs for the Marketing team, who will promote events via email, social, press, and community channels

Documentation, Records, Insight, and Growth

Maintaining organized partner/vendor directories, resources, and event documentationTracking production details (equipment, timelines, staffing, layouts) to support other teamsFollowing up after events to document outcomes, learnings, and data that enable the team to measure impact, troubleshoot issues, spot opportunities, and continuously improve ROI, guest experience, and production quality

About You

Big-Picture Producer – You can hold creative vision, financial realities, and production logistics at the same time.

Revenue-Fluent – You understand ticketing strategy, bar economics, sponsorship value, and how event decisions affect profitability.

Experienced with Scale – You’ve worked on events with significant attendance, budgets, or production complexity.

Highly Organized – You manage multiple moving parts without dropping details.

Community-Minded – You understand different stakeholders’ perspectives and know how to build buy-in.

A Natural Connector – You seek partnerships that increase reach, credibility, and value for all parties.

Culturally Aware – You keep your finger on the pulse of what’s happening in San Jose.

Proactive – You anticipate issues before they become problems.

Calm Under Pressure – Events are high-energy and time-sensitive.

Collaborative – You work as part of a team, not in isolation.

Comfortable Outdoors – This is an outdoor venue and on-site role.

Spanish is required. Additional languages are a plus.

Background & Experience

3+ years of experience in event production, venue programming, festivals, or large-scale public eventsExperience managing budgets, talent, ticketed events, or sponsorship-driven programming strongly preferredInterest in community programming, food culture, and local trends

Schedule

Full-timeOn-site hybrid: 4 days on site, 1 day WFHPlanning during business hoursEvents occur evenings/weekends as part of the regular work week

How We Measure Success

Success in this role is defined by your ability to create events that are well-produced, financially sound, and community-impactful.

We look at:

Attendance & RSVPsPark, bar, and vendor revenueProfitability & production efficiencySponsorship participationGuest, vendor, and partner satisfactionPress and influencer engagementCommunity goodwill and neighborhood responseBrand impact and audience growth

Real Talk

Events are joyful for guests and intense for producers. You’ll often work while others are celebrating, which means frequently giving up your nights and weekends. If helping create those experiences feels meaningful to you, you’ll thrive here.

Compensation & Benefits

Salaried: $75,000 – $78,000 annually

After 90 days of employment, Sick Pay, Health Insurance, 401k, Pre-Tax Transit, and Paid Time Off are available to full-time employees.

Interview Process & Work Sample

As part of our interview process, select candidates will complete a brief work sample designed to understand their creativity, event strategy, and communication approach.

This exercise is for evaluation only. All ideas and materials you present remain your intellectual property and will not be used by SPARK Social. You do not need to submit a work sample with your application. Our team will provide instructions later in the interview process.

Equal Opportunity

We are an equal opportunity employer and consider all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.