Own end-of-end execution of industrial trade shows (IMTS, regional shows, distributor events)Partner with product, engineering, and sales teams to define:Demo strategyApplication storiesBooth messaging aligned to go-to-market prioritiesAdapt global booth concepts to U.S. machining and customer expectationsEnsure strong integration with digital campaigns, lead capture, and follow-upTechnical Center Events (Charlotte) Develop and execute events for customer demos, internal and external training events, and application workshopsWork directly with engineers and application specialists to build hands-on experiencesDesign programs for:End usersDistributor partnersNew product launchesTurn technical content into structured, repeatable event formatsDistributor & Partner Engagement Build scalable event toolkits for distributor-led activities:AgendasDemo ideasSales enablement materialsSupport joint events that bring distributors and end customers togetherEnsure consistency in brand, message, and commercial focusPerformance & ROI Track and report on:Leads generatedCost per leadPipeline contributionEnsure proper use of CRM (MS Dynamics preferred) for lead capture and follow-upContinuously improving event performance based on data Associate or bachelor’s degree in marketing, Communications, or a related discipline required.4-8 years’ experience in a marketing communication, events planning, or similar role.
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