March 29, 2024

Marketing and Event Coordinator

HW Staffing Solutions- Direct Hire Lawrence , Massachusetts

Qualifications and Experience: • Bachelor’s Degree in Marketing, Communications, or related field • 3-5 years of proven experience and success in managing multiple events at one time • Experience with Adobe InDesign, Photoshop, and Illustrator • Extremely detailed-oriented and organized • Ability to prioritize and manage time in a fast-paced, deadline-driven environment • Excellent communication skills and ability to build relationships with internal teams, external vendors, and event attendees • Comfortable working independently as well as in a team environment • Able to move materials weighing up to 30 pounds • Reliable transportation to work and ability to travel to domestic shows (25% annual) Essential duties: • Plan and coordinate the company’s participation in trade shows, conferences and other industry-related events to promote our company’s brand and its products and services • Collaborate internally to develop event strategies, new banner displays, product promotion, objectives and key messaging to effectively represent the company • Conduct post-event evaluations to measure success, gather feedback, and make recommendations for improvement • Maintain an up-to-date calendar of upcoming trade shows and events, ensuring timely registration and submission of required materials • Provide internal coordination and communication with applicable stakeholders • Develop and maintain relationships with all related trade show vendors • Bring new ideas and strategies to trade show program; consistently show improvement and make decisions about future participation in shows • Drive lead generation efforts by coordinating pre-show and post-show marketing campaigns, including email campaigns and social media • Perform competitive analysis and monitor industry trends as needed • Procure and manage inventory of giveaways • Assist with the coordination of internal meetings (sales meetings, customer visits, internal and external trainings) • Assist with all other marketing projects and general administrative tasks as assigned Company DescriptionWe are HW Staffing, and our mission is to “Connect Great People with Great Companies.” Collectively, we are revolutionizing how staffing services support the employee and client. Our jobs inspire and reward independence. Our organizational culture of teamwork and inclusivity supports our spirit and commitment to helping people.

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