Marketing & Events Coordinator job at Ronald McDonald House. Pensacola, FL.
Reporting to the Director of Development, the primary responsibilities of the Marketing & Events Coordinator are to effectively communicate the mission of RMHC of Northwest Florida across diverse platforms and expand fundraising through event management. The Marketing & Events Coordinator is tasked with generating revenue by driving participation in our signature events as well as community events and third-party fundraising. Additionally, the Marketing & Events Coordinator will manage RMHC of Northwest Florida’s social media and website as well as produce brand- and mission-aligned digital, print and video content.
Primary Responsibilities
Marketing:
Develop internal and external communications, including digital/print assets, website updates, and social media content Ensure brand integrity across all communications and publications Research new and emerging communication channels Create monthly newsletter using MailChimp Oversee the design of two (2) annual direct mail appeals, including coordinating photography and family stories Prepare correspondence, press releases, announcements, and other oral/written communications to meet the department’s outreach needs Support the Development & Programs departments through graphic design of materials such as flyers, invitations, signage, and digital monitors Event Management:
Plan and execute five (5) signature events each year— Casual for Kids, Firecracker 5K, Wine & Fries, Build a Scarecrow for RMHC, and Holidays at the House, ensuring budgeted revenue and expenses are met Work with the Volunteer Manager to secure signature event volunteers as needed Track, evaluate, and report event income and expenses including in-kind donations, participation revenue, and donations Coordinate and attend third-party fundraising events held on the charity’s behalf, including identifying additional staff to attend as necessary Publicize and promote events as needed through social media, print media, radio, and television Qualifications
Required:
Bachelor’s degree in Communications, Marketing, Public Relations or other related discipline OR commensurate experience preferably in a nonprofit setting 3+ years experience in marketing, communications, public relations, or events Proficiency in Microsoft 365 Availability to work evenings and weekends as required for programs and events Strong written/verbal communication, organization skills, and attention to detail Ability to work collaboratively with diverse groups Ability to prioritize and manage multiple projects under tight deadlines Ability to build relationships with staff, donors, volunteers, and the community Preferred:
Experience with Adobe Photoshop, Canva, or other graphic design tools Experience with MailChimp or other email communication tools Experience with Shopify or other commerce platforms Video editing experience
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