Media and Events Manager

Media and Events Manager The United States Parachute Association is a voluntary non-profit membership organization of individuals who enjoy and support the sport of skydiving. USPA provides competitive compensation for all employees, which includes paid time off, federal holidays, medical, dental, and vision insurance, life insurance, and tuition reimbursement.

USPA is looking for a Media and Events Manager to join the team. This person will work within the Communications Department to create and monitor content on social and other digital media platforms as well as other department-related endeavors. This position manages our social media presence to ensure it is in-line with our goals and mission, and our presence is closely monitored by the Communications staff.

This person will plan and manage USPA events, including conferences and symposiums. The ideal applicant will have a proven background in social media and event planning, and a passion for skydiving.

Responsibilities
Social Media

Planning, scheduling, and daily engagement of social media content
Monitor, analyze, and report on social media performance
Identify opportunities for paid campaigns and manage campaign development, execution, and reporting
Work with Canva and/or Photoshop and staff designer to promote content found in Parachutist or otherwise submitted by our members.
Schedule, create and post USPA webinars, collaborating with relevant staff on department-related topics
Media coverage for USPA and skydiving events Including USPA National Parachuting Championships, FAI World Parachuting Championships, USPA National Collegiate Skydiving Championships.
Promote the annual World Skydiving Day event.
Create educational and informative short form videos with original content and repurposed content from webinars, USPA Library, etc.
This person will assist with the planning, budget, production, and execution of video marketing campaigns. While editing skills are not required, ideally this person is proficient in basic editing programs and can help direct videographers and editors according to the project.
Strategize content that aligns with SEO best practices to improve organic search visibility and resonate with target audiences.
Monitor and analyze website traffic and user behavior to inform content strategies.

Event Planning and Management

Point person for planning events including USPA conferences, trade shows, and industry events including Drop Zone Operators conference(s), PIA Symposium presence, Hall of Fame event, and other trade shows and industry events.
Coordinate event logistics, including venue requirements, registration, exhibitor needs, travel, shipping and equipment.
Manage on-site event operations, including booth setup and teardown.
Conduct post-event evaluations and recommend improvements for future events
Liaise with Advertising Manager to create event sponsorship opportunities
Assists with other projects and duties as assigned.

Requirements:

Four-year college degree in marketing, communications, or a related field preferred
Strong grammar, spelling, and punctuation skills
Must be proficient in current social media platforms (including Meta Business Suite and Ads Manager)
Experience with Adobe Creative Cloud (Photoshop and InDesign) and HTML are a plus.
Experience with Google AdWords and Google Analytics preferred
Knowledge of skydiving strongly preferred

Job Type: Full-time
Pay: From $50,000.00 per year
Benefits

401(k)
401(k) matching
Dental insurance
Employee assistance program
Flexible spending account
Health insurance
Life insurance
Paid time off
Professional development assistance
Tuition reimbursement
Vision insurance

Application Question(s):

Please describe your skydiving experience, including any licenses and instructional ratings.
Provide your salary requirements.
Please describe your previous employment experience in Social Media/Events planning/management.

Work Location: In person