June 19, 2026

Retail Events Coordinator

Williams-Sonoma, Inc. San Francisco, California

Job Description As Retail Events Coordinator, you will serve as a key connector between brand, field, marketing, creative, and store teams. Manage end-to-end project planning and execution for retail events and activations, including new store openings, remodels, renovations, and registry events across Pottery Barn brands and West Elm.Build and maintain detailed project timelines, milestones, task trackers, and communication plans to keep cross-functional teams aligned and accountable.Coordinate store communications, marketing materials, signage, creative assets, social content, event collateral, and operational logistics.Partner closely with Marketing, Creative, Store Operations, Visual Merchandising, PR, Field Leadership, and store teams to deliver seamless execution.Support stores with clear, timely, and actionable communication so field teams are prepared to deliver an elevated customer experience.Help ensure events and openings reflect each brand’s standards, visual identity, and commitment to quality.Lead post-event recap processes, gathering feedback, analyzing results, identifying learnings, and recommending improvements for future initiatives.Track project performance, risks, and dependencies while proactively communicating updates, opportunities, and next steps.Act as a brand and store advocate, helping translate corporate strategies into meaningful in-store experiences. Who You Are A strong communicator who can clearly share updates, expectations, timelines, and next steps.Highly organized, detail-oriented, and able to manage multiple projects at once.Collaborative and relationship-driven, with the ability to influence and partner across functions.Customer-focused and committed to creating thoughtful, engaging retail experiences.Adaptable and calm under pressure, with the ability to pivot when priorities shift.Curious, resourceful, and eager to identify ways to improve processes and event execution.Passionate about home, design, retail, and the customer experience.

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