Aug. 14, 2026

Sales & Event Coordinator

Hollenbeck Palms Los Angeles, California

We're looking for an experienced Life Plan sales professional who wants to be part of the reinvention—and help shape the future of one of Southern California's most iconic communities. For a complete position description, responsibilities and qualifications, please see the full job description Resident Experience, Retention, And Move-In Coordination Marketing, Outreach, and Referral Development Bachelor’s degree in marketing, business, healthcare administration, communications, or related field; equivalent relevant experience may be considered.Two or more years of progressive sales, admissions, marketing, or business-development experience in senior living, healthcare, hospitality, real estate, or another relationship-based sales environment.Experience in assisted living, life plan community/CCRC, skilled nursing, or another senior-care setting strongly preferred.Demonstrated ability to manage a sales pipeline, conduct consultative sales conversations, and meet occupancy, census, or revenue goals.Working knowledge of senior-living admissions processes, levels of care, and related privacy and regulatory considerations preferred.Proficiency with CRM databases, Microsoft Office, virtual communication tools, and reporting systems.Excellent verbal and written communication, presentation, listening, relationship-building, organization, and follow-through skills.Ability to read, write, and speak English fluently; bilingual and bicultural skills preferred.Valid California driver license, reliable transportation, and proof of automobile insurance for local outreach and event responsibilities, as required.

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